Despite e-commerce expected to grow globally to about US$5-trillion by 2021 and 80 per cent of Canadian consumers pressing the ‘buy’ button, nearly half of all small- and medium-sized Canadian businesses either don’t have a website or don’t have an e-commerce functionality. Katherine Scarrow, general manager of The Globe and Mail’s Content Studio, discusses with Derrick Fung, CEO of Drop, and Robin Hamill, an independent Shopify and e-commerce consultant, about the reservations some SMBs have with going online and why they would rather stick to their brick-and-mortar business model.
For more on trends, challenges and opportunities for B2C e-commerce success, watch the full discussion here.
Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.