CPSA sales advisory council

Canadian sales experts contributing to the advancement of the profession

Formed in 2016, the CPSA’s Sales Advisory Council has contributed invaluable strategic insights and advice, informed by its members’ extensive experience across diverse segments of Canada’s sales community. The council’s knowledge of emerging trends and challenges continues to help CPSA set the sales profession on a path towards even greater quality and performance.

Jeff Guthrie, Chief Sales & Marketing Officer, Moneris

Joan Leroux, Senior Vice President, Global Sales and Customer Success, Adlib Software

Jordan Sheridan, General Manager - Modern Workplace, Microsoft Canada

Ed Voltan, CEO, Canadian Health Media Network

Gary Fearnall, Principal, Next Step Connections

Derek Clark, President, Resolve Consulting

Greg Coutts, P.Eng., MBA, Consultant & VP, Sales & Business Development, Kiko Water Systems Ltd.

“What sets top sales professionals apart isn’t just their ability to build relationships or their knowledge of the product, but rather the comprehensive skills and knowledge to succeed in a rapidly changing environment. The graduated certified sales framework is a much needed standards-based, professional pathway which helps to build knowledge and skills for success in a rewarding sales career.”
— Derek Clarke, Chief Commercial Officer, GE Canada

CPSA By-Industry, For-Industry

For as long as sales has existed in Canada, the Canadian Professional Sales Association (CPSA) has been there to support and advance sales professionals with tools, training and resources that accelerate their success.

As a by-industry, for-industry, not-for-profit professional association, CPSA is committed to the design and development of industry-validated, competency-based designations and accreditation programs to help solve labour market challenges faced by employers. The Sales Advisory Councils are comprised of senior sales leaders from across the country and representing a variety of industry segments and work to ensure that national frameworks represent the latest skill sets required for success in sales.

Special thanks

In August 2018, CPSA, working with Quebec partner HEC Montréal Sales Institute, formed the volunteer French Sales Advisory Council.

Frederic Lucas, CEO, Prima Resource Inc.

Jade Dagher, Vice-President, Primary Care & Vaccines Business Unit, Merck

Matthieu Seguin, Directeur Régional, Lareau

Sophie Laplante, Directrice, Offre aux Gestionnaires, Desjardins

Patrick Robertson, Vice-President, Sales, Cascades SPG

Eric Tremblay, Associé, Vice-Président Dévelopment des Affaires, Coaching Financier, Trek

Patrick Jutras, Vice-President, Sales and Operations, La Presse

Jean-Luc Geha, Professeur et Directeur Institut de vente, HEC Montréal

Produced by Randall Anthony Communications. The Globe’s editorial department was not involved in its creation.