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To grow his Montreal-based company, Nicolas Duvernois is constantly on the move. Duvernois Creative Spirits, the largest independent spirit producer in Canada and maker of award-winning Pur Vodka and Romeo’s Gin, is broadening its reach.

“We’re not only available across Canada, but we’ve now expanded to 10 countries, which means I’m on a plane at least once a month,” says Duvernois. “From Tokyo, London and Paris, to local flights around Quebec, travelling is part of what I do.”

While cost is a priority for this business owner, it isn’t his only consideration. Duvernois says he wants a “hassle-free” experience that’s time-saving, comfortable and convenient. That’s why Air Canada for Business has become an instrumental program for him.

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“With Air Canada for Business I know what to expect, from the direct flight options to the Maple Leaf Lounge,” says Duvernois.

Air Canada had travellers like Duvernois in mind when they created the Air Canada for Business program ( Aimed at small and medium-sized enterprises (SMEs), the program is currently available to companies in the U.S. and Canada. Enrollment is free, and there’s no annual fee or minimum spend required.

Air Canada for Business launched its first-ever Creative Leaders Business Travel Panel in Montréal on April 9. The event enabled today’s creative industry leaders, who have found success internationally, to share their do’s and don’ts about business travel with the next generation of business travellers who want to take on the world. Nicolas Duvernois (left in the image), who has chosen Air Canada for Business to support his growing business and business travel, hosted the panel. Our panel experts (in order) were Amélie Robitaille, Cirque du Soleil; Dominic Gagnon, Connect & Go; Dominique Lebel, Behaviour Interactive; Marie Belzil, Moment Factory; and Pascale Girardin, international artist.

Marie-Sarah Métivier

It’s no secret that business travel can be a challenging part of the job. According to a study by the GBTA Foundation (the education and research arm of the Global Business Travel Association), business trips affect how people feel about their work. Moreover, the quality of the travel experience can have at least some impact on business results. Not surprisingly, the GBTA study also noted that the work environment while travelling, expense reporting and the booking experience can all affect an employee’s overall travel experience.

The Air Canada for Business program addresses these issues, so that travellers can worry less about the logistics, enjoy the experience more, and be in a better frame of mind to achieve the goals of their business trips.

Through the program, companies can easily book and manage employee travel online, track travel, create reports, and enjoy exclusive savings and member perks including lounge access, Air Canada Bistro vouchers, discounts on flights, seat upgrades and Maple Leaf Club discounts.

Beyond the airport and in-flight experiences, Air Canada for Business also includes a wide range of valuable partner offers. For frequent travellers with four-legged friends, for example, the program includes a price break from the pet-setting and dog-walking service Rover. To make land travel a breeze, the program offers special rates for Avis and Budget rental cars, along with Park’N Fly airport parking. And to improve travellers’ productivity on the road, there are deals on co-working spaces such as Breather and WeWork.

Together, these features enhance the work-travel experience because it’s all about taking care of every aspect of the journey, explains Raina Chehade, national manager, Corporate Programs and Rewards at Air Canada. Air Canada for Business aims to relieve the pressure of business travel planning and costs, she says, to help companies with this critical element of their expansion.

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Air Canada for Business celebrated, alongside its founding partners City of Montreal and Government of Quebec, the closing ceremony of the very first cohort of Montreal’s international growth accelerator Cabinet Créatif. Partners also include WeWork, Aeroport de Montreal, and many more. Air Canada for Business has been actively involved in planning the 5-month program and the development of the 15 companies globally. For more information about the program, visit

Marie-Sarah Métivier

“Travel is part of any business growth,” adds Chehade. “We see start-ups and SMEs as key contributors to the Canadian economy and want to help connect them to the world, so they can travel and grow their businesses both locally and internationally.”

To further spur business expansion, Air Canada for Business recently partnered with the City of Montreal to launch the Cabinet Créatif de Montréal. This initiative supports the growth of SMEs by providing training on core business competencies, such as planning successful business trips.

Companies can also unlock more benefits through Air Canada for Business as they reach new reward levels based on their travel spend. This includes savings on travel with airline partners such as Lufthansa, Austrian Airlines, Brussels Airlines, Eurowings, and SWISS.

For a limited time, Air Canada for Business is matching the travel spend of companies that enrol, so they can earn new rewards even faster.

Duvernois looks at his travel not just as a necessary part of his work, but as its own perk. Better still, the Air Canada for Business program helps him perform at his best on the road. “With Air Canada for Business, I know that if I’m flying to Europe, I can arrive at the airport, visit the lounge, then have an overnight flight in a real bed. I arrive at my destination rested and ready to work. That, to me, is invaluable,” he says.

Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

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