Greg Dinsdale, president & CEO of LBMX, meets with his team.Provided
With a background in multimedia, broadcasting and film production, Nick Scott was looking to shift into the burgeoning tech sector in London, Ont., in 2022. He knew that software company LBMX Inc. had a great reputation and a small marketing team seeking to expand. “I saw there were really great growth opportunities there, and the marketing co-ordinator role was a strong fit for my skills and personality,” he says.
LBMX is the only global platform that supports digital marketplaces, product information management, central and direct bill management, rebate and purchasing analytics and complete electronic data interchange services to connect members and suppliers, all in one place. “Our clients are independent businesses that communities depend on,” says Scott. “I work with incredibly talented people who want nothing more than for our clients to succeed, and that comes right from the top.”
That’s music to Greg Dinsdale’s ears. “Our philosophy and culture has always been to do the right thing by our employees and customers,” says LBMX’s co-founder, president and CEO. “If you treat people well, it comes back to you – and that’s good for business.”
Treating people well comes from paying attention to what they want. For example, when employees asked if they could have more work-life balance, additional opportunities were presented for time away from the office through summer hours and a winter break. “Senior leaders are willing to listen to employees, which is very refreshing and not always the case,” says Scott.
Scott has also been listening – to his mentor, Kevin Cox, the company’s chief product officer based in Atlanta. The two were paired through a formal mentorship program where Scott had to state his career goals for the year. They’ll typically meet virtually for a minimum of one hour a month.
“I was lucky to have my first session with Kevin in person when he was visiting our office,” says Scott. “It was great to feel that connection and build rapport. I know I’m going to build a strong relationship with him, and that his coaching will benefit my role.”
Dinsdale calls the mentoring partnerships “mindful” pairings. “They allow participating employees to spend time with senior leaders they wouldn’t otherwise,” he says. “It also helps them know we care about how they develop, so they can have a better career at LBMX or even elsewhere.”
In addition to growing his tech knowledge since joining LBMX, Scott has enjoyed social activities such as curling and skating with his co-workers. This year, he’s looking forward to attending the annual employee bus trip to watch a Detroit Tigers baseball game – Dinsdale is a huge fan of the team.
The day-long excursion, which will take place in July, will include lunch at the ballpark and an afternoon game, capped off by pizza at a restaurant back in London. Dinsdale wears his Tigers cap with pride and encourages his LBMX team to cheer on their favourite team. “It’s a good event, and great for all of us to be together and enjoy the day – even the bus ride is fun,” he says.
Another point of pride is a new award where employees nominate their co-workers who are making a significant impact on the community. In turn, LBMX makes a financial contribution to each of the two employees who are chosen, as well as to their charities of choice.
“We’re actively looking for ways to be involved in the communities we work in,” says Dinsdale. “It all comes back to our philosophy of doing the right thing.”
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Advertising feature produced by Canada’s Top 100 Employers, a division of Mediacorp Canada Inc. The Globe and Mail’s editorial department was not involved.