Strong public support for Canada’s farmers

An overwhelming majority of Canadians recognize the importance of Canada’s farmers in providing domestic food security and are confident in farmers’ ability to continue meeting domestic food demand.

These were the key findings of the 2022 Perceptions of Canadian Agriculture Survey conducted among members of their online Angus Reid Forum for Climate FieldView, a global, industry-leading digital platform providing farmers with a suite of easy-to-use data visualization and analysis tools to unite data from each piece of their precision equipment on a single platform and access those insights from anywhere with a smartphone, tablet device or computer.

The findings come at a time when farmers are facing challenges ranging from an impending recession that is impacting food prices to climate change and extreme weather events, global conflicts, the COVID-19 pandemic and supply chain disruptions.

“Canadians are making the connection on the importance of Canadian farmers to our food system,” says Matt Eves, digital farming lead - Canada at Bayer CropScience. “Farmers have faced many external challenges in recent years, trying to meet supply demands for Canadians while also striving to innovate to stay ahead of these challenges, while ensuring sustainability remains top of mind.”

Jeff Cook, who grows corn, soybeans, wheat and processing vegetables on his farm south of London, Ontario, has been using FieldView since 2016.

“Technology plays a very important role on our farm,” he says. “We have to adapt to things as they change. I would say we’re early adopters of technology (and) with that comes the learning curve, but we work through those problems. I think it better positions us to really get the most out of technology as time goes on.”

Advertising feature produced by Randall Anthony Communications. The Globe’s editorial department was not involved.