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Although some small- and medium-sized Canadian businesses are hesitant to go online, some have built their companies around a direct-to-consumer sales model and data optimization, such as the fine jewellery brand Mejuri and the technology-driven brokerage Zoocasa.

For more on trends, challenges and opportunities for B2C e-commerce success, watch the full discussion here.

Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

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