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Canada Goose jackets in a store in New York, on Feb. 7, 2022.ANDREW KELLY/Reuters

Canada Goose Holdings Inc. GOOS-T cut annual forecasts on Thursday after a spike in COVID-19 infections in China dulled store traffic and inflation bit into spending power in North America.

Toronto-listed shares of the luxury parka maker fell 15 per cent after it also missed third-quarter revenue and profit estimates.

Businesses of luxury goods companies in China have suffered for the last three years from intermittent lockdowns, but Canada Goose said Beijing’s decision to dismantle its zero-COVID policy late last year only added to the company’s headaches.

“We did not anticipate the sudden reopening in early December,” said chief executive Dani Reiss on an earnings call.

“This led to a surge in infections, which had a significant impact on our business during what is typically our most productive trading month. Consumer traffic decreased dramatically and staffing levels were impacted due to illness,” Mr. Reiss added.

Canada Goose cuts its full-year guidance as COVID-19 restrictions hurt business in China

Still, Mr. Reiss said he was confident business would bounce back in the country, with January already showing a 30-per-cent rise in same-store traffic on the year.

High-end cosmetics maker Estée Lauder Cos. Inc. also cut its profit outlook on Thursday citing uncertainty around recovery in China, but said it expected a return to growth in the second half of the year.

Canada Goose cut its fiscal 2023 sales forecast to between $1.18-billion and $1.20-billion, from $1.2-billion to $1.3-billion previously, and said demand in North America was also slowing.

“Canada Goose’s slowing North America trends suggest macro headwinds are increasingly impacting luxury demand,” said UBS analyst Jay Sole.

The company expects full-year adjusted profit of 92 cents to $1.03 a share, down from a prior outlook of $1.31 to $1.62.

Its revenue fell to $576.7-million in the quarter ended Jan. 1, below the estimate of $623.6-million in Refinitiv data.

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