Estée Lauder Companies Inc. has dealt another blow to the founder of Deciem, weeks after the cosmetics Goliath orchestrated his removal from the Toronto-based beauty brand he built.
Ontario Superior Court of Justice judge Michael Penny granted an application from New York-based Estée Lauder on Friday, preventing Deciem founder Brandon Truaxe from contacting or visiting any directors or employees of the beauty brand’s investor Estée Lauder Companies Inc.
The order also bars Mr. Truaxe from entering any Estée Lauder office and requires him to stay at least 300 metres from the residence of Estée Lauder executive Leonard Lauder and Andrew Ross, the company’s representative on the Deciem board of directors.
Mr. Truaxe did not appear in court or send a lawyer to act on his behalf.
The court order is the latest in a string of troubles that have befallen Mr. Truaxe and Deciem since early October, when Mr. Truaxe took to Instagram to announce Deciem operations would be shutting down until further notice and alluded to criminal misconduct at the company.
The closure, in addition to hundreds of “outrageous, disturbing, defamatory, and/or offensive posts,” were enough to prompt Estée Lauder to convince a judge to remove Mr. Truaxe from his executive roles at Deciem, prevent him from “issuing statements or circulating media” on Deciem’s social-media accounts and keep him from communicating with Deciem employees – all on an interim basis. The order installed Nicola Kilner at the helm of Deciem and triggered the reopening of stores.
Estée Lauder owns a one-third stake in Deciem.
Estée Lauder’s most recent court application reveals it sought its no-contact order after Mr. Truaxe sent a profane e-mail to Mr. Lauder and Mr. Ross last Thursday, telling them he would soon be in their hometown and predicting the demise of Estée Lauder and the Lauder family.
“I am confident that you know the world will have never seen a downfall greater than that of the fraudulent empire ELC, the Lauder family and those related have built,” he said, in the e-mail.
Estée Lauder’s application included a copy of a cease-and-desist letter it sent to Mr. Truaxe, noting that his missive was the latest in a string of “harassing and menacing” communications“ Mr. Truaxe made to Mr. Ross, Mr. Lauder and ”others.“
Estée Lauder has not responded to requests for comment and the lawyer who represented the brand directed such requests back to the company. Mr. Truaxe has also not responded to multiple requests for comment.
Justice Penny, who presided over the case, called Mr. Truaxe’s e-mail “highly offensive” and called his behaviour “bizarre and reckless.”
The judge urged Mr. Truaxe to retain counsel “at the earliest opportunity."
Since Justice Penny ruled in the case, Mr. Truaxe has taken to Instagram to post a handful of missives, including copies of Estée Lauder’s application, photos of Snickers chocolate bars, messages to U.S. President Donald Trump and comments about Mr. Lauder, Estée Lauder and Deciem.
In the posts, he purports to be staying at the Trump Tower in New York, not far from Estée Lauder’s offices.