Skip to main content

A Facebook executive is admitting the tech giant has a lot to answer for in the wake of a scandal that allegedly saw user data mishandled.

Speaking at the company’s Canadian Summit in Toronto, vice-president of global marketing solutions for North America Nada Stirratt says allegations that the data of up to 50 million Facebook users was misused by analytics firm Cambridge Analytica are concerning and raise serious questions.

Stirratt says Facebook is investigating the firm and the incident, which some allege was meant to target voters in the past U.S. election with political advertisements based on their psychological profile.

Story continues below advertisement

She says that Facebook is ultimately responsible to ensure this kind of misuse doesn’t happen on its platform.

To address the scandal, she says the company is focusing on protecting data, providing transparency and addressing misinformation.

Report an error
Tickers mentioned in this story
Unchecking box will stop auto data updates
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.
Comments are closed

We have closed comments on this story for legal reasons or for abuse. For more information on our commenting policies and how our community-based moderation works, please read our Community Guidelines and our Terms and Conditions.

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies