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It might sound like a marketing gimmick, but the founders of the first LGBTQ cryptocurrency said they want to harness the community’s economic power with the aim of “changing the world”.

The maricoin, a play on words taken from a homophobic slur in Spanish, was launched on Friday in a week-long pilot test involving 10 businesses in Chueca, known as the LGBTQ neighbourhood of Spain’s capital, Madrid.

Maricoin’s backers are aiming for the virtual currency to start trading early next year, paving the way for it to be used as a means of payment at LGBTQ-friendly businesses and events worldwide.

“Since we move this economy, why shouldn’t our community profit from it, instead of banks, insurance companies or big corporations that often don’t help LGBT+ people?” co-founder Juan Belmonte, 48, told the Thomson Reuters Foundation by phone.

Mr. Belmonte, a hairdresser and entrepreneur, said the idea for the LGBTQ cryptocurrency came to him while he was partying with friends at Madrid’s Pride event in July this year.

But he traces the project’s origins back to 2017, when the ultraconservative group HazteOir launched a campaign against transgender rights by sending a bus around Spain bearing the words: “Boys have penises, girls have vulvas. Do not be fooled.”

The conservative Christian group’s campaign was swiftly banned by Spanish authorities, but Mr. Belmonte said it made him realize he “had to do something” to help leverage the LGBTQ community’s economic clout in the fight against homophobia.

The global LGBTQ market is huge, with research by Swiss bank Credit Suisse suggesting it would rank as the world’s fourth-largest economy, behind Japan but ahead of Germany in terms of purchasing power.

A 2018 study conducted by Kantar Consulting and LGBTQ social network Hornet estimated the community’s buying power in the United States alone at US$1-trillion in 2016 – almost equal to that of African-American or Hispanic consumers.

Maricoin is backed by Miami-based venture capital firm Borderless Capital, and the initiative’s chief executive, Francisco Alvarez, said 8,000 people were already on a waiting list seeking to buy maricoins before the currency starts trading.

Under their plans, the LGBTQ cryptocurrency will be accepted as payment in businesses – from restaurants and cafés to shops and hotels – that have signed an “equality manifesto”.

Among other things, the manifesto defends the rights of LGBTQ people and “everyone suffering from exclusion”, as well as advocating a “social, ethical, transversal and transparent economy”.

“The establishments that accept our coin will be listed on our map, which will work as an LGBTI guide for anyone visiting any city in the world,” Mr. Alvarez, 48, said.

“If they violate any of the points of our anti-discrimination manifesto, for example if they fire a pregnant woman because of her pregnancy, they will be expelled from maricoin,” he added.

The currency will also have its own LGBT-related language – transfers between maricoin users are called “trans”.

Mr. Alvarez and Mr. Belmonte also hope the venture can generate a source of financing for LGBTQ businesses and community initiatives worldwide.

“We’ll be able to give microcredits for people to set up a small LGBTI-friendly cafe in Colombia, or to support projects helping queer refugees flee countries where they’d be stoned to death,” he said.

“We’re looking forward to changing the world.”

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