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Sun Life Financial Inc. (SLF-T) has appointed veteran telecom executive Joe Natale as a director, as the life insurer doubles down on technology spending and aims to expand its digital health offerings.

Toronto-based Sun Life announced Monday that Mr. Natale would join the board as of Feb. 7. Previously, Mr. Natale served as chief executive officer of Rogers Communications Inc. (RCI-B-T) and Telus Communications Inc. (T-T)

Sun Life said Mr. Natale’s background in digital transformation and the consumer experience would be “invaluable” as the company continues to adapt to the digital landscape.

In recent years, Canadian life insurers have invested hundreds of millions of dollars into enhancing their digital initiatives, as more customers demand online medical advice and faster insurance approvals.

As a new director, Mr. Natale sees strong alignment between key areas of Sun Life’s business and strategic priorities and his own passions and expertise, which includes customer experience transformation, go-to-market strategies, technology enablement, and the health and wellness sector,” the life insurer said in a news release.

Sun Life is also pursuing new opportunities to grow in Asia, as the economic challenges following COVID-19 lockdowns have left competition there weakened.

Mr. Natale stepped in as Telus’s CEO in 2014, and led the company as it made key investments in its health care division, Telus Health.

Mr. Natale joined Rogers three years later, but left in 2021 after a months-long governance struggle that pitted chair Edward Rogers against members of his family and the board.

In 2022, he joined Home Capital Group Inc. as a director.

With reports from Clare O’Hara.

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Tickers mentioned in this story

Study and track financial data on any traded entity: click to open the full quote page. Data updated as of 23/04/24 11:19am EDT.

SymbolName% changeLast
SLF-T
Sun Life Financial Inc
+0.45%71
RCI-B-T
Rogers Communications Inc Cl B NV
+0.45%53.83
T-T
Telus Corp
+0.14%22.05

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