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Report on Business Sobeys parent Empire ‘gaining market share’ years after troubled Safeway acquisition

An employee pushes carts in the parking lot of a Sobeys store in Mississauga, Ont. on Jan. 31, 2018.

J.P. MOCZULSKI/Globe and Mail

The East Coast company behind multiple grocery chains in Canada is gaining market share from competitors after a period of losing ground following its troubled acquisition of Safeway in 2013.

Empire Co. Ltd. touted its new “weapon” Farm Boy, an Ottawa-based chain it recently acquired, and forthcoming roboticized online-delivery fulfillment centre as the perfect combination to allow it to triumph in the Greater Toronto Area and surrounding markets.

“Our belief is that we’re gaining market share now, slowly,” said Michael Medline, Empire’s CEO, during a conference call with analysts Wednesday after the company released its third-quarter financial results.

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“We’ve gone from losing a lot of market share to stabilizing to beginning to gain some market share back, which is a big turn in a short period of time,” he said. “So, it gives us a lot of confidence.”

The gain is coming from a lot of different players in the industry, he said, declining to name specific competitors.

Empire’s tonnage, the industry term for the number of units sold, grew 1.5 per cent for the 13 week period ending Feb. 2. It’s the company’s third consecutive quarter of tonnage growth and the strongest growth it’s reported in 34 quarters.

Same-store sales, a key retail metric, increased 3.9 per cent, excluding pharmacy and fuel sales. The figure includes eight weeks of sales at Farm Boy stores, which Empire acquired late last year. The transaction closed Dec. 10, 2018.

Farm Boy’s sales had minimal effect on the metric, said Mr. Medline, adding the majority of improvement is attributed to sharper execution.

Customer count and basket size grew in all regions across all the company’s banners for the quarter, he said.

The company expects Farm Boy will help it accelerate growth in Ontario. The company plans to double the chain’s size over the next five years with most of the growth planned for Toronto, where they expect it to be a “homerun.” It already added two new stores in the GTA since the acquisition.

“It’s like they’re at Disney World, they’re so happy,” said Mr. Medline of observing customers at one of the new locations on a weekend.

It is “already one of our best performing stores,” he said.

Empire’s GTA presence should also get a lift from its Ocado partnership, he said. Empire announced a partnership with British firm Ocado in early 2018 to build an automated warehouse in the GTA to fulfill online grocery orders. The build is expected to take two years, but Mr. Medline has been adamant his patient approach will be worth the wait.

His optimism came as Empire reported higher net income, but lower adjusted earnings for its most recent quarter.

Net income was $65.8-million or 24 cents a share, up from $58.1-million or 21 cents a share in last year’s fiscal third quarter.

Sales rose to $6.45-billion, up $218.1-million from $6.03-billion in the same quarter last year.

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However, adjusted net earnings fell to $72.9-million or 27 cents a share from $89.9-million or 33 cents per share a year earlier.

Earnings per share included a cost of 12 cents a share for a labour buyout and store closing costs in B.C., the company said.

That broke down to an estimated nine cents for the company offering voluntary buyouts to some Safeway employees in the province following a decision by a special officer appointed by the provincial government, and an estimated three cents for the company moving forward to convert a portion of its full-service format stores to its discount brand, FreshCo, in B.C. following the labour decision.

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