Phillip Jacobsen started selling compostable cutlery in 2011 and about six months later expanded Greenmunch’s product line to include paper straws.
Colourful patterned paper straws were a fad at the time, he said, and party supply stores mostly stocked his product.
A few years ago, demand from restaurants, hotels, bars and others in the food service industry began to dwarf that of retail stores as public pressure on companies and governments to ban plastic straws increased.
Mr. Jacobsen is one of several Canadians who worked to fill a gap in the market years ago and now stands to capitalize on the growing trend to ditch plastic straws that get tossed after one use.
Starbucks, IKEA, A&W, Recipe Unlimited Corp. and others have announced they would phase out plastic straws from their restaurants over the next several years. Some cities have already banned the product, while others are considering similar proposals, often citing environmental concerns.
“I think pretty much everybody that’s offering paper straws are running into supply issues,” said Mr. Jacobsen, owner of Sherwood Park, Alta.-based Greenmunch.
He’s turned away multiple distributors seeking to stock his straws, which come with stripe, polka dot and star patterns. They cost $15 for a package of 200 and nearly $600 for a bulk order of 9,600.
“[I] probably could have sold like a few million dollars more worth of straws in the last month if we had stock.”
Mr. Jacobsen believed he had ordered enough straws to supply his clients for the summer, but in the past three months he’s seen demand explode.
It’s a pattern Aimee Promislow is also seeing at her glass straw business, GlassSipper.
The artist and her husband started the company in Vancouver nearly five years ago after growing frustrated by the waste created when her son would only drink through a straw.
Her borosilicate glass straws feature colourful critter decorations, like geckos, flamingos and owls, and start at $16 — though her plain glass straws cost about half that.
When she brought a batch to her first craft show to sell them, people didn’t quite get the concept, she said.
Undeterred, Ms. Promislow continued attending craft shows and selling through an Etsy shop, eventually adding a website with an online shop.
She now sells thousands of glass sippers a year between craft shows, online and through dozens of retailers across Canada and also noticed a big increase since April.
“It’s become more and more mainstream,” she said. “So at first it was really the outliers ... now everybody wants glass straws.”
Other plastic-alternatives manufacturers are watching the shift and contemplating expanding their offerings to include non-plastic straws.
Vancouver-based Good Natured makes more than 100 plant-based products, including food packaging containers made with 99 per cent plant-based materials.
It does not currently sell straws and CEO Paul Antoniadis said in a statement that as a publicly traded company it can’t share future product launch plans.
“I can share that our customers continue to ask for more options for convenience food packaging, and in turn I anticipate our product assortment will continue to expand to meet those needs.”
Despite the recent surge in demand, Mr. Jacobsen’s not ordering too much extra supply from the factory that makes his product.
For one, restaurants shifting from plastic straws to paper ones won’t replace them one for one, he said, but rather are likely to stop serving straws with drinks and offer the alternative ones when a customer asks for one.
He also realizes his company is no longer part of a niche market and faces more competition.
“We’re being cautious.”