When Amazon.com Inc.'s chief executive, Jeff Bezos, promised in 2013 that drones would soon be flying everywhere delivering packages, a miniature camera whirring through homes and recording video was probably not what people envisioned.
But Thursday, Amazon’s Ring division unveiled the US$249 Ring Always Home Cam, a small drone that hums as it flies around houses filming everything, ostensibly for security purposes.
Amazon also introduced new Echo devices, a cloud gaming service called Luna and other products. But the home security drone stood out. The company’s promotional video highlighting the camera showed a burglar breaking into a home and getting spooked as the drone flew straight at him – “Oh, no!” he exclaimed – while the homeowner watched the encounter on his phone.
“Oh, yes,” the ad proclaimed.
Reaction to the surveillance drone was spirited – but not in the way Amazon might have hoped.
“In a country with no laws regulating digital privacy, anyone who buys this from a company with a history of privacy problems is insane,” tweeted Walt Mossberg, a long-time tech product reviewer who is a member of non-profit News Literacy Project’s board.
Ring said the drone could be used to check whether a homeowner had left the stove on or a window open, and promised that it would record only while flying. It would also make a humming sound so it would be clear when it was filming. But privacy was still the primary concern for most flabbergasted Twitter users.
“An internet connected drone camera for your home, owned by Amazon. This definitely won’t be a privacy nightmare *at all*” one person tweeted.
“A scary step in the future of tech?” posted another Twitter user, Khoa Phan. “Like it’s cool but always eerie at the same time. Obviously there’s some concerns about privacy with Amazon. But what’s the next step after this if this is just the beginning!?”
Dave Limp, the executive responsible for Amazon’s devices, said it had made major investments in camera security, such as two-factor authentication and end-to-end encryption, that will roll out this year. “If Walt doesn’t want to buy this drone, then fine,” he said.
The product came to be because of technological advances and consumer interest in indoor security cameras, Mr. Limp said. He said sensors had become good enough and cheap enough for an indoor drone to operate safely. Amazon also found that people did not put a camera in every room for reasons like not having outlets in the right place, so the drone could fill the gap, he said.
A disclaimer at the bottom of Ring’s blog post announcing the drone said the device had not been authorized by the Federal Communications Commission – and might not ever be authorized. Ring said the drone would become available next year, but not “until authorization is obtained.” Mr. Limp said he expected Amazon could get approval and start shipping to some people by the end of the year.
As for Mr. Bezos’s plan to have drones delivering packages? Back in 2013, he said it might happen within around five years. To date, it has not.
Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter. Sign up today.