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AT&T reported quarterly results Thursday.The Associated Press

AT&T Inc on Thursday reported the coronavirus pandemic had taken a heavy toll on its media business, but quarterly results were offset by stronger than expected gains in new phone subscribers lifted by offers for its HBO Max streaming service for free on certain phone plans.

That helped AT&T beat revenue expectations. Total revenue was $42.3 billion during the third quarter ended Sept. 30, exceeding the average analyst expectation of $41.59 billion, according to IBES data from Refinitiv.

Shares of AT&T rose 1% to $27.03 in premarket trading.

The company added 645,000 net new phone subscribers during the quarter who pay a recurring monthly bill. Analysts had expected AT&T to lose a net 9,000 customers, according to research firm FactSet.

AT&T, which has spent the past few years investing in media businesses, said it had 38 million subscribers in the United States for both its premium TV channel HBO and HBO Max during the third quarter, reaching its 2021 goal a year early, as more people sought out entertainment at home. It currently has 57 million subscribers worldwide.

AT&T reported 8.6 million HBO Max “activations,” which it said was a sign of engagement and are defined as customers who had access to the streaming service through their unlimited phone plans, for instance, and then activated their accounts to use the service.

The services had 36.3 million subscribers in the United States in the previous quarter.

WarnerMedia, the segment that contains HBO and the company’s movie and TV studio, generated revenue of $7.5 billion, down from $8.4 billion in the year-ago quarter, as movie theaters largely remained shut in the U.S.

Even as the WarnerMedia segment attracts new subscribers, it must also contend with existing HBO subscribers through their pay TV providers who are cutting the cord.

AT&T is playing catchup to larger streaming video rivals. Netflix currently serves about 68 million U.S. customers and nearly 200 million worldwide. Walt Disney Co’s Disney+ has more than 60 million subscribers, reaching its goal four years early.

Adjusted earnings per share were 76 cents, matching analyst expectations. The figure was down from 94 cents in the same quarter last year.

AT&T said the pandemic eroded earnings per share by 21 cents.

The company added 357,000 net new fiber internet customers during the quarter, as demand for home internet increased with more Americans working from home during the pandemic.

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