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A package of meatless burgers by Beyond Meat are seen in Orlando, Fla. on June 26, 2019.

The Associated Press

Beyond Meat Inc. on Thursday launched a new website to sell its plant-based meat products to U.S. customers, just nearly three months after rival Impossible Foods Inc. started its direct-to-consumer sales.

The move comes at a time when demand for vegan products has surged amid rising beef prices owing to the COVID-19 pandemic and restaurant traffic has not recovered to normal levels.

Impossible Foods, which began direct online sales in June, and Beyond Meat currently sell their plant-based meat products in thousands of retail stores across the United States, including Kroger and Walmart Inc.

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Beyond Meat has been seeing a jump in consumer demand in its retail channels during the lockdown and said direct online sales would include the Beyond Beef and Sausage patties, with two-day shipping included in all orders.

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