Skip to main content
Canada’s most-awarded newsroom for a reason
Enjoy unlimited digital access
$1.99
per week
for 24 weeks
Canada’s most-awarded newsroom for a reason
$1.99
per week
for 24 weeks
// //

Amazon.com Inc will face challenges from big retailers during its annual Prime Day promotion, as more merchants piggyback on the multibillion-dollar online sales event.

Target Corp , Walmart Inc , Bed, Bath & Beyond , Macy’s Inc and Kohl’s Inc are some top American retail chains offering big discounts and promotions to coincide with Prime day, which takes place on Monday and Tuesday this year.

The two-day sales event, which generated $10.4-billion in gross merchandise sales for Amazon last year, is taking place earlier than its traditional July run date, as the e-commerce giant looks to boost spending in what are historically slow sales days in the quarter.

Story continues below advertisement

And retailers are not missing the opportunity to get a slice of that pie.

Department store chain Macy’s is teasing customers with an “Epic Specials” event for two days starting Monday, while rival Kohl’s is promoting cashbacks and discounts on beauty, apparel and household goods through its Prime-day coinciding event called “Wow Deals.”

Target has taken it up a notch this year, increasing the number of products and discounts on its website during Prime Days, according to StyleSage data. This is in contrast to most U.S. mall stores, which have been cutting down on assortment and promotions this year, the data showed.

Home furnishing retailer Bed, Bath & Beyond is offering an “even bigger and better” challenger event to Prime Day this year, with same-day delivery on orders $39 or more and rewards that give customers up to $100 for future purchases.

Some of its top deals include 60 per cent off on Crux appliances and 25 per cent off on Graco Pack ‘n Play baby cribs.

Walmart’s competing sales event will start one day ahead of Prime Day and end on June 22. The world’s biggest retail chain, which launched its own subscription program called Walmart Plus last year, is offering deals on built-in Roku TVs and Roomba vacuum cleaners, among other electronic items.

Amazon Prime Day, which has grown into a two-day shopping bonanza rivalling the U.S. holiday shopping season, will see 20 countries participate this year. The event in India and Canada, however, has been postponed due to COVID-19.

Story continues below advertisement

Adobe expects Prime Day to top $11-billion in total online spend for U.S. retailers this year, surpassing sales generated on Black Friday and Cyber Monday last year.

Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter. Sign up today.

Your Globe

Build your personal news feed

  1. Follow topics and authors relevant to your reading interests.
  2. Check your Following feed daily, and never miss an article. Access your Following feed from your account menu at the top right corner of every page.

Follow topics related to this article:

View more suggestions in Following Read more about following topics and authors
Report an error
Tickers mentioned in this story
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

If you do not see your comment posted immediately, it is being reviewed by the moderation team and may appear shortly, generally within an hour.

We aim to have all comments reviewed in a timely manner.

Comments that violate our community guidelines will not be posted.

UPDATED: Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies