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Tins of Campbell's Tomato Soup are seen on a supermarket shelf in Seattle on Feb. 10, 2017.Chris Helgren/Reuters

Campbell Soup Co on Wednesday raised its fiscal full-year earnings forecast and posted better-than-expected quarterly profit and sales due to strong demand for soups and snacks, and its shares rose 5 per cent in early trade.

The 150-year-old company has sought to revitalize its canned soup business, rolling out new recipes, eliminating preservatives and amping up marketing to lure back health-conscious customers who favor freshly-made salads and sandwiches.

Campbell’s investments drove higher demand for condensed soups and broths in the quarter, boosting sales at its U.S. soup unit by 1 per cent.

“We showed marked improvement and executed well in what was the most important quarter for soup,” Chief Executive Officer Mark Clouse said on a post-earnings call. Campbell’s stock has gained about 24 per cent since late 2018 when Clouse was hired to turn the company around in the wake of a prolonged proxy battle with hedge fund Third Point LLC.

Campbell, which makes Prego pasta sauces and Pepperidge Farm cookies and Goldfish crackers, has also boosted investments to address changing consumer tastes in its snacks business. Organic sales at its snacks division rose 2 per cent, due to higher demand for Goldfish crackers, Kettle Brand and Cape Cod potato chips.

Campbell sold its fresh food and certain international snack brands last year so it could focus on growing its U.S. soup and snacks businesses. The company said the divestments helped it reduce debt and it now expects fiscal 2020 adjusted earnings of $2.55 to $2.60 per share because of lower adjusted net interest costs. Campbell’s new forecast is 5 cents more than previous guidance.

Net earnings attributable to the company was $1.21 billion, compared to a loss of $59 million a year earlier. Excluding one-time items, the company earned 72 cents per share, beating analysts’ expectation of 66 cents, according to IBES data from Refinitiv.

The company said net sales fell marginally to $2.16 billion in the second quarter ended Jan. 26, but beat analysts’ expectations of $2.15 billion.