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Caterpillar machines sit at Lianyungang port in Jiangsu, China, on Jan. 21, 2018.China Stringer Network/Reuters

Industrial bellwether Caterpillar Inc. reported a drop in sales in the United States and China in the third quarter, leading it to cut its outlook for the year and adding to evidence that the global economy is firmly on the decline.

The Illinois-based machinery maker, famous for its black and yellow diggers and earth movers, also said the impact on its business from Beijing and Washington’s tit-for-tat trade tariffs would now be lower than previously forecast.

However, it said that cuts in the inventory carried by the network of retailers who sell its products would accelerate further in the fourth quarter and see continued “moderate” pricing for its range of goods next year.

Sales in Asia-Pacific, its third biggest market, fell 13 per cent as it faced falling demand in China and competition from cut-price domestic rivals, while revenue in its main developed world market in North America fell almost 3 per cent.

That drove an initial slide of 5 per cent in the company’s shares, now only marginally higher this year, and left analysts predicting little immediate improvement.

“While inventory reduction should set the company up for easier comparisons in 2020, trends in all three end markets continue to decelerate, raising the question of how far ahead the market is willing to discount the shares,” Jefferies analyst Stephen Volkmann said.

The company’s third-quarter profit for shareholders of US$2.66 a share was well short of Wall Street estimates and the number for the same period a year ago – both set at US$2.88 a share.

CONSTRUCTION SLUMP

Caterpillar said the slump in Asia was led by a 29-per-cent plunge in construction equipment sales and chief executive officer Jim Umpleby said he expected overall demand in the fourth quarter to be flat.

Total sales and revenue for the third quarter ended Sept. 30 fell 5.6 per cent from a year earlier to US$12.76-billion.

“Sales in Asia/Pacific were lower across most of the region primarily due to lower demand in China, including unfavourable changes in dealer inventories, amid continued competitive pressures,” the company said.

Caterpillar sales have improved since the company managed to halt a four-year slide in 2016, but Wall Street analysts have been warning that demand in more than half of its end markets had peaked.

Finance chief Andrew Bonfield said dealers had reduced the value of stock they were holding by US$400-million in the third quarter and were likely to cut by another US$900-million in the final three months of the year, a stark contrast to an US$800-million ramp-up in the third quarter a year ago.

The company is seen as one of Wall Street’s clearer gauges of the state of Chinese demand and its impact on big western multinationals.

Caterpillar said the impact of tariffs imposed on its goods as a result of U.S. President Donald Trump’s trade war with Beijing would now be lower than the US$250-million to US$350-million range it gave earlier this year.

But it also cut its 2019 expectations for profit to between US$10.90 and US$11.40 a share compared with a prior estimate of US$12.06 to US$13.06.

Profit attributable to common stockholders fell to US$1.49-billion in the third quarter from US$1.73-billion, or US$2.88 a share, a year earlier.

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