Skip to main content

Estimates from Adobe Analytics on Sunday predicted the opening weekend of U.S. retailers’ crucial holiday season would set a new record of almost $30 billion in sales, with Cyber Monday alone expected to reach $9.4 billion.

Bebeto Matthews/The Associated Press

Cyber Monday sales were on course to bring in a record $9.4 billion, according to early estimates, building on a bumper Black Friday weekend for retailers driven by earlier-than-usual promotions and free shipping.

Shoppers have already had nearly a month of special offers and deals as retailers look to draw out their vital holiday season, which is six days shorter this year due to a late Thanksgiving.

Estimates from Adobe Analytics on Monday predicted that some $72.1 billion has been spent online in the past month, with Cyber Monday - now traditionally the U.S. economy’s biggest internet shopping day - logging $473 million as of 9 a.m. ET.

Story continues below advertisement

Amazon.com Inc and other traditional retailers such as Target Corp and Walmart have beefed up delivery services to fulfill online orders faster as more customers shop on their mobile phones and tablets at home.

“At the end of the day, Cyber Monday is just Black Friday revisited so the momentum, and the deals, really started last week,” said Carol Spieckerman president at consultancy Spieckerman Retail.

“Retailers’ click and collect capabilities are running more efficiently, online shopping is more intuitive ... Amazon isn’t the only one wearing the convenience crown this year.”

PENTHOUSE PROTEST

It may not all be smooth sailing for the world’s biggest online retailer. Amazon warehouse workers, community groups, unions and elected officials, were set to march outside company chief Jeff Bezos’ Fifth Avenue penthouse, citing poor treatment of workers and rising climate emissions from the company’s push for speedier deliveries.

Activists also staged protests across France on Friday and tried to blockade a shopping mall in Paris, denouncing the spread of Black Friday to European shores.

Target and Walmart have also taken aim at the company this year by making free shipping or same-day in-store pickups widely available. Commentators say those sorts of deals have proven a success over the past month.

The National Retail Federation estimates nearly 69 million Americans will scour the web on Monday for deals on everything from mobile phones to kitchenware, with Adobe estimating the biggest discounts were on televisions and computers.

Story continues below advertisement

Topping Adobe’s list of most popular products were Frozen 2 and Paw Patrol toys, L.O.L surprise dolls and Nintendo’s Switch mobile console.

“#CyberMonday2019 The day of the year 85% of the U.S. population pretends to actually be working,” tweeted Erika Mayor, a user in Miami.

Related topics

Report an error
Tickers mentioned in this story
Unchecking box will stop auto data updates
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

Cannabis pro newsletter
To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies