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Which companies stand above the rest?

Meet the winners: The Best B2B Brands 2022

For a second year, Report on Business Best B2B Brands will be a benchmark of excellence amoung business-to-business (B2B) service providers. The benchmark, developed in partnership with Ipsos, will identify the B2B companies known for their high degree of innovation, quality and trust among the decision-makers who matter most—and to explain how they do so.

We will tell the story of 2022 Report on Business Best B2B Brands winners in the May issue of Report on Business magazine, and recognize their achievements at an event in May.

The 2022 Report on Business Best B2B Brands survey is now closed.

FAQs

What is Report on Business Best B2B Brands ranking?

Report on Business Best B2B Brands is a new annual ranking program, produced by The Globe and Mail and Ipsos. Comprising proprietary research, editorial coverage and an event, it is meant to identify and define excellence among major business-to-business service providers, based on the opinion of Canadian executives.

Who is conducting the research?

A survey was developed collaboratively by Report on Business magazine and Ipsos. Ipsos is hosting the survey, analyzing the data, and producing an in-depth report.

An overview of the research and some its finding can be found in this video from Ipsos.

To find out more about custom reports from Ipsos contact BestB2BBrands2022@ipsosresearch.com

How are you gathering data?

We are surveying a broad pool of Canadian executives and asking each to complete a short (~15-minute) online survey.

What are you measuring?

We are asking survey respondents to evaluate major brands in seven areas (accounting, communications, consulting, enterprise software, finance/banking, group benefits and legal) on several attributes and criteria. From that data pool, we will determine which brands are best in class.

Why should I participate?

Business-to-business services comprise a core part of the Canadian economy, yet there is little in the way of rigorous, professional research into what inspires trust and goodwill among business customers. By completing the Best B2B Brands survey, you’ll be helping to first-of-its-kind research that will help executives across Canada deepen their understanding of what drives success in business-to-business relationships.

Will my answers be anonymous?

Yes.

Will my responses be confidential?

Yes. To read Ipsos’s privacy policy, please click here.

How long does the survey take?

Approximately 15 minutes.

How do I participate?

The 2022 survey is now closed.

I have questions. Who do I contact?

Please e-mail Report on Business research team at BestB2BBrands@globeandmail.com.