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Which companies stand above the rest?

Meet the winners: The Best B2B Brands 2021

The Globe and Mail has partnered with Ipsos to launch Report on Business Best B2B Brands, a new benchmark of excellence among business-to-business service providers. We're developing a ranking of winners, based on a comprehensive survey of Canadian executives. Our goal is to understand which business-to-business companies forge the highest degree of innovation, quality and trust among the decision-makers who matter most—and to explain how they do so.

We will tell the story of 2021 Report on Business Best B2B Brands winners in the June issue of Report on Business magazine, and recognize their achievements at an event in June.

For each completed survey, The Globe and Mail made a donation to Food Banks Canada.

The 2021 Report on Business Best B2B Brands survey is now closed.


What is Report on Business Best B2B Brands ranking?

Report on Business Best B2B Brands is a new annual ranking program, produced by The Globe and Mail and Ipsos. Comprising proprietary research, editorial coverage and an event, it is meant to identify and define excellence among major business-to-business service providers, based on the opinion of Canadian executives.

Who is conducting the research?

A survey was developed collaboratively by Report on Business magazine and Ipsos. Ipsos is hosting the survey, analyzing the data, and producing an in-depth report.

How are you gathering data?

We are surveying a broad pool of Canadian executives and asking each to complete a short (~15-minute) online survey.

What are you measuring?

We are asking survey respondents to evaluate major brands in seven areas (accounting, communications, consulting, enterprise software, finance/banking, group benefits and legal) on several attributes and criteria. From that data pool, we will determine which brands are best in class.

Why should I participate?

Business-to-business services comprise a core part of the Canadian economy, yet there is little in the way of rigorous, professional research into what inspires trust and goodwill among business customers. By completing the Best B2B Brands survey, you’ll be helping to first-of-its-kind research that will help executives across Canada deepen their understanding of what drives success in business-to-business relationships.

Will my answers be anonymous?


Will my responses be confidential?

Yes. To read Ipsos’s privacy policy, please click here.

How long does the survey take?

Approximately 15 minutes.

How do I participate?

The 2021 survey is now closed.

L'enquête est-elle disponible en français?

Oui, mais l'enquête 2021 est maintenant terminée.

What is the 2021 Best B2B Brands webcast?

Taking place on June 17, 2021, the 2021 Best B2B Brands webcast will feature highlights from our research, as well as advice and best practices from select winners. For sponsorship and/or other event information, please e-mail us.

I have questions. Who do I contact?

Please e-mail Report on Business research team at

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