Skip to main content
The Globe and Mail
Support Quality Journalism
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
Just$1.99
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to globeandmail.com
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); }

The Pinterest logo hangs on the front of the New York Stock Exchange on April 18, 2019.

Brendan McDermid/Reuters

Image sharing company Pinterest Inc said advertising demand began to improve in May as it reported better-than-expected quarterly results, sending its shares nearly 28 per cent higher.

More people turned to Pinterest’s platform for content to keep themselves entertained during coronavirus lockdowns, leading to a 39 per cent jump in monthly active users to 416 million in the quarter, beating estimates of 372.7 million.

In a post-earnings call, Chief Financial Officer Todd Morgenfeld said the ad boycott on Facebook’s platform gave Pinterest “an opportunity to win some budgets and educate advertisers about how and why Pinterest is different.”

Story continues below advertisement

Ad spend recovered from a slump since mid-March as economic activity resumed following the easing of lockdowns, Morgenfeld said.

Both Google and Facebook, which rely heavily on digital advertisement, reported strong ad sales on Thursday.

Pinterest also benefited from its updated shopping feature, with a 50 per cent growth in users who visited shopping-only feeds in the first half of the year.

Pinterest, which had withdrawn its full-year outlook in April, now expects current-quarter revenue to increase in the mid-30 per cent range year-over-year, with revenue growth of about 50 per cent for this month through July 29.

The company slashed total expenses by about 74 per cent, helping it narrow net loss to $100.7 million in the quarter ended June 30 from a loss of $1.16 billion last year.

Excluding items, Pinterest reported a loss of 7 cents per share, smaller than an estimate of 14 cents.

Total revenue rose 4 per cent to $272 million, beating analysts’ average estimate of $251.2 million, according to Refinitiv IBES data.

Story continues below advertisement

Be smart with your money. Get the latest investing insights delivered right to your inbox three times a week, with the Globe Investor newsletter. Sign up today.

Report an error
Tickers mentioned in this story
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies