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The Spotify logo is seen on the floor of the New York Stock Exchange ahead of trading on April 3, 2018.

Lucas Jackson/Reuters

Spotify Technology SA missed quarterly revenue expectations on Wednesday and forecast a soft current quarter, due mainly to a decline in ads as the COVID-19 pandemic kept advertisers at bay.

Shares of the Swedish company, up about 80 per cent since the start of this year, fell 3 per cent to $253 before the U.S. market open.

The results overshadowed a rebound in demand for music streaming as more users signed up for its services and paid subscribers reached 138 million, ahead of Wall Street estimates of 136.4 million.

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Spotify, which leads the market for music streaming ahead of rivals such as Apple Inc and Amazon.com Inc, earns from paid subscriptions and by showing ads to non-paying users.

While monthly active users rose 29 per cent to 299 million, ad-supported revenue fell 21 per cent in the second quarter.

Chief Financial Officer Paul Vogel told Reuters in an interview that while advertising was improving in the current quarter, there was a “fair amount of conservatism” in the market. Spotify is expecting growth in advertising revenue this year, but it will be “pretty minimal,” he said.

However, the company said it expected to hit its full-year financial targets, assuaging investor concerns that a drop in commuting in the pandemic might hit streaming services.

It expects total premium subscribers to reach 140-144 million in the third quarter, above expectations of 141.4 million, according to IBES data from Refinitiv.

“User trends remain strong on a headline number basis, but mix shift to lower price tiers and geographies continues to weigh on subscription average revenue per user, leaving subscription revenues below where some investors had hoped,” said Evercore ISI analyst Kevin Rippey.

Average revenue per user (ARPU) for the second quarter stood at 4.41 euros, down 9 per cent from a year earlier.

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Spotify forecast total revenue of 1.85-2.05 billion euros ($2.17-$2.40 billion) for the third quarter. Analysts were expecting 2.01 billion euros.

Revenue rose 13 per cent to 1.89 billion euros for the three months ended June 30, but missed analyst estimates of 1.93 billion.

The net loss attributable to Spotify was 356 million euros, or 1.91 euros per share, compared with 76 million or 42 euro cents a year earlier. Analysts were expecting a loss of 45 euro cents.

The wider loss was mostly due to social charges - payroll taxes in Sweden, which rise with an increase in the share price of the company.

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