Skip to main content
The Globe and Mail
Support Quality Journalism.
The Globe and Mail
First Access to Latest
Investment News
Collection of curated
e-books and guides
Inform your decisions via
Globe Investor Tools
per week
for first 24 weeks

Enjoy unlimited digital access
Enjoy Unlimited Digital Access
Get full access to
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(}function setPanelState(o){dom.root.classList[o?"add":"remove"](,dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){window.requestAnimationFrame(function() {var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))});}pencilInit(".js-sub-pencil",!1); // via darwin-bg var slideIndex = 0; carousel(); function carousel() { var i; var x = document.getElementsByClassName("subs_valueprop"); for (i = 0; i < x.length; i++) { x[i].style.display = "none"; } slideIndex++; if (slideIndex> x.length) { slideIndex = 1; } x[slideIndex - 1].style.display = "block"; setTimeout(carousel, 2500); } //

This is the weekly Amplify newsletter. If you’re reading this on the web or someone forwarded this e-mail newsletter to you, you can sign up for Amplify and all Globe newsletters here.

Tessa Treadway chases Kasper Treadway through alders at Kicking Horse Mountain Resort, B.C.

Zoya Lynch/Handout

Eleventynine million days ago, in February, a few things in the ski world had me tickled.

Powder, the legendary ski magazine, had recently promoted Sierra Shafer to editor-in-chief, making her the first woman to lead the publication. Canadian skier-comic Katie Burrell’s Dream Job, a short film that celebrates women in the industry without being all rah-rah about it, had just collected bouquets of accolades. And I was jazzed for Girls Do Ski, a camp where pro athlete Leah Evans and her squad of coaches convince somewhat competent lady skiers like me that, yeah, sure, we can ski that.

Story continues below advertisement

As a reporter in The Globe’s Calgary bureau, I wanted to highlight for this newsletter how women in skiing seemed to be gaining momentum and prominence in media. Then the pandemic ate my homework.

But now with (virtual) film festival season upon us – and in the name of feminism, pursuit of journalism, and in accordance with COVID-19 restrictions – I spent an afternoon on my couch watching ski movies. Amplify: Skiing Edition back on!

Women are changing the look, purpose, and potential audience, of ski flicks. They address themes previously alien to the genre. Characters, rather than cliff drops, drive the drama in their movies. And there’s increasingly more room for films featuring and made by women.

Take Motherload, which premieres at the Vancouver International Mountain Film Festival Nov. 20. Izzy Lynch, a pro skier with a toddler named Knox, imagined a short, fun, film about the absurdity of taking kids skiing. Diapers, meltdowns, snacks, forgetting to pack tiny mittens. “It is so much work for that split second of joy that you experience, but somehow it is still worth it,” said Zoya Lynch, Izzy’s sister and the movie’s director.

Arc’teryx, the gear company, agreed to fund what was supposed to be a seven-minute package of cute spills and chaos, starring pro skier moms and their children. That a major brand signed up for hot laps on the bunny hill is in itself a major shift. But the finished product bears little resemblance to that original plan. Motherload digs into life’s messy circumstances.

Izzy talks about divorce and being a single mom; her pal Tessa Treadway explores grief and the struggles of parenting three boys – Kasper, Raffi, and Malto – after her husband died. Treadway was pregnant with Malto when Dave Treadway fell into a crevasse while skiing in 2019.

“The load is a lot bigger than just carrying everybody’s ski gear,” Zoya said of the 14-minute flick. And in 2020, a year thick with emotion because of COVID-19, films with deeper, grittier, storylines feel more relevant, she said.

Story continues below advertisement

Then there’s Coach, a 32-minute ski movie from Katie Burrell. It follows pro skiers Lorraine Huber and Hedvig Wessel on the Freeride World Tour, and is full of big mountains and backflips. But it departs from the traditional script for ski movies starring women by underscoring the physical and emotional intensity required to compete at the highest level of the sport.

“There’s been this missing element of imperfection, humanity, flaws,” Burrell said. “You never get to see women not getting along in action sport media."

The film is reality TV for the sporty set. “We wanted it to be okay for women to be competitive and to care so much about something that maybe you’re not always pretty and perfect and glossy and just palatable for the male gaze," Burrell said.

If you’re a ski movie traditionalist – you want oodles of big lines, with beer and blood on the side – The Blondes out of Revelstoke, B.C., have you covered. The trio – Janelle Yip, Tonje Kvivik, and Emily Childs have spots in Matchstick Productions’ Huck Yeah!, where skill trumps story, regardless of gender. For pro skiers – especially rowdy up-and-comers like The Blondes – making it into an MSP flick is a big freaking deal. “Their skiing is what makes them undeniable to a company like MSP,” Burrell said.

And as for Powder, the ski magazine, well, it folded Nov. 20. Powder’s owners offered to send subscribers Men’s Journal instead, leaving the ski mag’s first and last female editor apologizing to offended lady readers.

What else we’re thinking about:

Did you pick up a pandemic hobby? Me neither! And that’s ok. I’m not baking bread and you don’t have to either. I cleaned my closets months ago, but that was probably more about procrastination than productivity. Don’t feel bad if you haven’t ROYGBIV’ed your wardrobe, learned a new language, or milled wheat by hand. Let’s just get through this pandemic with our health and sanity somewhat intact and call it a win, shall we?

Story continues below advertisement

Inspired by something in this newsletter? If so, we hope you’ll amplify it by passing it on. And if there’s something we should know, or feedback you’d like to share, send us an e-mail at

Your Globe

Build your personal news feed

  1. Follow topics and authors relevant to your reading interests.
  2. Check your Following feed daily, and never miss an article. Access your Following feed from your account menu at the top right corner of every page.

Follow the author of this article:

Follow topics related to this article:

View more suggestions in Following Read more about following topics and authors
Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to If you want to write a letter to the editor, please forward to

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

If you do not see your comment posted immediately, it is being reviewed by the moderation team and may appear shortly, generally within an hour.

We aim to have all comments reviewed in a timely manner.

Comments that violate our community guidelines will not be posted.

UPDATED: Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies