On a good night back in the early 2000s, the ATMs at the Cotton Club in St. John’s used to run out of money. “It was nothing for the guys to get home from Alberta and come in here and spend two or three grand,” Jacquie Tew, the strip club’s manager, remembers.
But the Cotton Club doesn’t see cash like that today. Fluctuating commodity prices have sent workers home from the oil sands left and right. And that disposable income – the wallets opened wide to buy rounds of private dances and overpriced drinks – has all but dried up with the layoffs.
The club barely survived this past winter. Bachelor-party season has provided a boost through the summer months, but Ms. Tew is dreading the cool weather.
The pared-back disposable income of blue-collar workers – and not just from the oil patch – is just one of the many broad, long-term factors contributing to the near-complete demise of the Canadian strip club. In the face of urban gentrification, online entertainment and shifting cultural tastes, these are dying institutions.
Once a staple of afterwork – and even midday – distraction, venues such as the Cotton Club have disappeared from several major cities, and even entire provinces, across Canada. Nova Scotia and Prince Edward Island both became strip-club free this year. Yukon and Nunavut have no permanent strip clubs, and in Saskatchewan they have long been outright banned. But even border towns such as Windsor, Ont., oil hubs like B.C.’s Fort St. John, and such big cities as Toronto and Montreal are feeling a chill.
Such clubs occupy a blurry role in our modern world. In addition to the lonely and the lecherous, and even the giggly voyeurs, strip clubs have long served as go-to spots for businessmen holding lunches and client meetings, sometimes even on the company card. But with heightened awareness about sexism and misogyny in the workplace – particularly in light of movements such as #MeToo – these old boys’ traditions are becoming increasingly frowned upon.
In part reflecting those same shifting sensibilities, politicians at various levels have added their weight to the anti-stripping pile-on. Increasingly, city councils have been fighting what they see as a blight on the urban landscape by toughening adult-entertainment licensing rules – even as new, more controversial, forms of sexual escapism continue to pop up. Even federal and provincial politicians have had a hand in curbing the ranks of those who work in the industry, and the freedom of strippers to ply their trade as they see fit.
For better or worse – and depending whom you ask, it’s both – the era of the peeler bar may soon be ending.
Booming real estate, buff new downtowns
Barton Street has long been considered one of the seediest stretches of downtown Hamilton – a neighbourhood known for its empty lots, rundown apartments and boarded-up storefronts.
But over the past five years or so, real-estate values in the area have been steadily rising, and the sound of sirens has been gradually supplanted by the noise of construction. A new children’s health centre affiliated with McMaster University has gone up next to the existing trauma hospital down the street, and coffee shops and restaurants now pepper the surrounding blocks.
Amid the hubbub, the hot-pink-and-purple sign on the Hamilton Strip club looms on Barton as a lingering relic of another time. For more than a decade, the historic club – one that started out as a hotel in the early 1900s – has held the lone grandfathered licence for adult entertainment in this largely blue-collar city. But soon it, too, will be gone. The Hamilton Strip property is set to be torn down and redeveloped into a medical-office building and townhouse complex. As soon as the paperwork and rezoning is complete (by next spring, developer Konrad Sit hopes) construction will begin.
Mr. Sit is 28. His parents own the property, along with multiple other strip clubs across Ontario. The adult-entertainment industry has long been part of the Sit family business. But Konrad, a University of Toronto grad and the youngest of three sons, is quick to stress that his business is in no way connected to the dubious strip-club industry.
It’s not that he sees anything wrong with strip clubs, he quickly clarifies – it’s just that the money isn’t there. “At the end of the day, it’s business,” he says.
And in Hamilton right now, redevelopment is certainly where the money is. As soon as the permits are finalized, the strip club will close, and the building will be demolished. Stripping in steel town will be history.
A 15-minute drive away, the last standing strip club in Burlington is also on the verge of closing. Darko Vranich, the property owner and a prolific local developer, has submitted a proposal to city council to replace the windowless, stucco-clad Solid Gold club with a 12-storey condominium tower.
That proposal, too, is still moving its way through the application process. The zoning for that area allows only for a six-storey structure, so Mr. Vranich (who declined to be interviewed for this story) is pushing his luck.
But he knows how badly the city wants that strip club gone.
Nowhere to run when zoners draw their lines
In Toronto, the Municipal Licensing and Standards Division allows for 63 adult-entertainment licences in the city – a cap that was set in the 1970s, when business was booming and more than a dozen such joints lined Yonge Street alone.
Today, only three clubs remain on the street – one of which is set to close imminently. The building that houses Remington’s Men of Steel, a club that caters primarily to gay men,and the occasional bachelorette party, was purchased last year and is part of a parcel of land that developers reportedly plan to convert into a 98-storey condo tower.
After 25 years in business, Remington’s will close its doors at the end of September, says manager Dave Auger.
The owners thought about moving the club, but Mr. Auger says the city’s zoning hurdles made it “literally impossible.”
Among other things, a club cannot exist within 100 metres of a residential area – or within 500 metres of a school. It can’t be too close to another adult entertainment club, or a massage parlour, or a church.
“If you take a map of the downtown area of the city and draw circles over every school, residential area and so on, and look for gaps … that is where you can relocate,” Mr. Auger says. “In the end, there are no areas available.”
An application for rezoning (essentially, an exemption) is one option, but he figured that, after paying for application fees, engineering reports and lawyers, that process could cost anywhere between $100,000 and $250,000. “It did not make sense for a business model that has been shrinking over the years,” Mr. Auger says.
To some observers, such licensing restrictions are not just prohibitive – they’re anti-feminist. So argues Andrea Werhun, the author of the recently published memoir, Modern Whore. She has worked as an escort and dancer in Toronto, and is an outreach worker with Maggie’s: The Toronto Sex Workers Action Project.
Ms. Werhun, 28, says that she has met several female dancers with aspirations of opening their own club. But, because of the licensing and zoning hurdles, their dreams are virtually unattainable. By trying to “protect” our cities from strip clubs through regulation, she says, politicians have instead shielded the industry from evolution.
She acknowledges that strip clubs are “generally perceived as sleazy, mob-operated, underworld-type environments.” She just doesn’t get why they have to be.
“I dream of a world where women or people who are sex-worker allies are running these clubs, and creating the type of environment where people feel both entertained but also fulfilled on a meaningful level, where they’re like, ‘Oh, this is just, like, a really great entertainment complex where people are enjoying themselves,’ ” she says.
Outflanked by the intimacy of the Internet
At the Zanzibar club just a few doors down from Remington’s on Yonge, owner Allen Cooper says he has had dozens of unsolicited offers to sell over the past few years. With Ryerson University’s shiny new student centre looming over his club, he feels like a bit of a dinosaur. “The last of the dodo birds,” he says, laughing. “We have a neon sign for God’s sake. It’s hard to find someone to repair it.”
But alongside expansive property values and restrictive bylaws, he also acknowledges the stiff competition he faces in the age of social media – not unlike the pressure felt by movie theatres and concert halls. “Our girls like to dance and take off their clothes, and our customers like the same thing,” he says. “But there’s a lot more variety in 2018 than there was in 1958.”
Mr. Cooper doesn’t see the industry’s decline as any reflection of a less licentious world – in fact, he observes, society has never been more sexually liberated. “I don’t think cultural morals have shifted. It’s just the way people do things these days have shifted. It’s a sort of internet society,” he says.
The digital shift has been well documented in the film and music industries; sex – and what might be termed sex-adjacent – work is no exception. If you want to see a naked woman in 2018, you can do it from the comfort (and privacy) of your couch, where the beer is a lot cheaper.
As with Mr. Cooper, economist Marina Adshade sees the availability of substitutes as one of the driving factors contributing to the decline of strip clubs. “It’s not like people have lost interest in this as an activity. But they have way more alternatives now than they did in the past,” argues Ms. Adshade, a professor at the University of British Columbia‘s Vancouver School of Economics and the School of Public Policy at Simon Fraser University.
“What I’m really thinking about is the [web]cam girls,” she adds. “That’s huge. It is virtually free to watch a cam girl, and you can do it from the privacy of your own home. In the same way that online porn shut down the pornographic film cinemas, which used to be in every city, I really think the cam girls are having a big influence.”
And she thinks that may not be such a bad thing: Ms. Adshade sees the internet as offering a positive alternative for such workers – one that’s potentially safer (if less lucrative), and gives them more control over their environment than they might have in a dingy club. “I think it’s hard to have any objection to that," she says.
As ‘extras’ emerged, an attempt to protect workers
A second factor affecting the industry, Ms. Adshade says, is changing workplace mores, which the #MeToo era now appears to be carving in stone: "There used to be a culture in workplaces to go and hang out and have meetings and take clients to strip clubs. I think with far more women moving up the ladder, this is becoming increasingly frowned upon – clubs are really losing their big-spending, high-end clients for this reason.”
In her college years, as a student at Simon Fraser, Ms. Adshade says that she and her classmates used to go out to strip clubs “all the time. The drinks were cheap, the food was reasonably good. We used to go study in them … I have fond memories of it,” she says. “I don’t think the millennials go to the strip clubs. I think that is very much part of the cultural change.”
As the audiences have changed, so, too, has the atmosphere of the clubs. In the roughly 20 years since lap-dancing was deemed legal by the Supreme Court, strip clubs have shifted away from offering theatrical performances, and are now enabling more intimate, transactional sexual experiences. Although burlesque is making a bit of a comeback, glitzy stage shows are overwhelmingly a thing of the past.
Even in cities where touching is technically prohibited, the focus has moved to lap dances and VIP room “extras” because that’s where the money is.
And so a reinforcing cycle has developed: Many potential patrons – more keenly aware, today, of the vulnerabilities women face within the adult-entertainment industry; and put off, as well, by being solicited by dancers – are staying away. And the clients such clubs are able to draw are showing up for a different kind of entertainment than they did a few years ago.
The shift has also driven many dancers out of the industry. Chelsea Fermoyle, 36, a Newfoundland dancer who has worked in the industry for 20 years, says that women bowed out in droves as the business became more and more sexualized.
For those, like Ms. Fermoyle, who strictly do stage shows and basic lap dances, it has become increasingly difficult to make money. “They set systems up,” she says, “for us to fail.”
Not that such establishments were without their undeniably shady sides to begin with. “Strip clubs in Canada,” Ms. Adshade says bluntly, “have been bastions for trafficked women.”
In fact, six years ago, the federal government cut the “exotic dancers” category from its Temporary Foreign Worker Program, in an effort to cut down on the exploitation of women in the industry.
At the time, a coalition of club owners, the Adult Entertainment Association of Canada, quickly came to the clubs’ defence. The AEAC even argued that banning exotic dancers would create a labour shortage for clubs, and it threatened in the media that such establishments would be forced to recruit Canadian students to meet demand.
Their efforts to curtail the government’s plans failed, and the group has seemingly since dissolved. Yet, their position was a sign that there is “very little appetite [among club owners] for controlling the trafficking of women into the clubs,” Ms. Adshade says.
Every one of the more than half dozen strip-club owners or managers who spoke to The Globe insisted that they themselves follow the rules – that they operate by the book. Maybe “girls” (as many of them describe the women who work in their clubs) are being exploited somewhere else, but not in their clubs. Some still deny that trafficking is an issue in the industry at all, arguing that it’s a ploy by the government to shut them down.
The RCMP wouldn’t grant an interview to The Globe and Mail about organized crime and human trafficking in strip clubs today, or about whether they have seen any shift on that front. But the federal police agency did offer an e-mailed statement that said organized-crime groups will seek to make a profit “whenever and however they can; new trends will always continue to surface as long as there’s money to be made from the activity.”
As the CEO of the Canadian Centre to End Human Trafficking, Barbara Gosse has worked with trafficking survivors and has no doubt that strip clubs are exploitative. But she questions whether their demise will make a dent in trafficking – or, rather, if competitive industries, most notably illicit massage parlours, will simply step in to fill the void.
“I’d love to think [that strip clubs are closing because] people’s ideas about equality are changing … but we know that the demand for younger and younger girls, in terms of human trafficking and also prostitution, is not reducing,” Ms. Gosse says.
In some ways, she argues, strip clubs are the lesser of two evils. Despite their reputation for seediness, and their undeniable misogyny, they are heavily regulated. Illicit massage parlours, by comparison, are a Wild West: “These are people operating under the radar, and with very lax regulatory systems to control how they operate, how they treat employees, how they pay taxes. It’s actually quite shocking.”
Although the City of Toronto was quick to shut down a proposed “doll brothel” this summer – where lifelike silicone dolls (complete with lifelike orifices) would be rented out by the hour – municipalities have tended to be far less vigilant when it comes to illicit massage parlours.
Strip-club owners, too, lament the de facto freedom that such establishments enjoy. “It’s not fair. We’re playing by different rules,” says Roger Cohen, who runs the famed Manor Adult Entertainment Complex in Guelph, Ont..
By refusing to recognize and regulate the proliferation of illicit massage parlours (which typically operate under the guise of holistic spas), he says, governments habitually turn a blind eye to them. If one gets shut down, it just reopens under a different name.
But Mr. Cohen has a liquor licence to protect. And he has his coveted adult-entertainment licence to protect, as well. “How can I compete,” he asks, “with somebody who’s got nothing to lose?”
For strippers themselves, frustration – and a plea
Ms. Werhun, the author and activist, acknowledges that there are problems with the strip-club industry, and that the nature of the work attracts marginalized people. But to conflate consensual sex work with trafficking, she says, mirrors a broader tendency to stigmatize and delegitimize people whose work involves, or even brushes up against, sex and sexuality – when society paints strippers as victims, it dismisses them as workers.
She points out that, among other things, there is no consistent pay model for strippers. In fact, many dancers today are not paid to perform onstage; rather, they themselves pay a fee to work a shift (much like how hairstylists rent out chairs in salons). In Toronto, dancers have the added bureaucratic burden of having to secure a personal stripping licence at a cost of $400, which has to be renewed annually for more than $280.
And despite the regulations, strippers themselves have few protections. If dancers are ripped off or assaulted, Ms. Werhun says, it is highly unlikely that they will go to the police. Especially when it comes to extras – which, despite being illegal, exist as an open secret – she says that even managers and club security can be reluctant to intervene, for fear of licences getting rescinded.
Ms. Werhun questions who is really being protected by all the rules, whether those regulations involve local zoning, or legislation from higher levels of government. But she has no doubt who will be hurt when the clubs close down. “[This is] taking reliable income streams away from women and other marginalized people,” she says.
It was concerns about organized crime and human trafficking that the Saskatchewan government cited as its reason for outlawing strip clubs many years ago. (The ban was briefly reversed by then-premier Brad Wall in 2014, only to be reinstated the following year.) Today, venues such as theatres, casinos and exhibition halls can offer “striptease entertainment” once a year through a special permit, but with several provisos: The event must be for charity, and dancers are only allowed to strip down to panties and pasties.
Although such strictures are ostensibly in place for the sake of the strippers, many entertainers find them an obstacle to earning an honest living. “It’s a pain, to say the least,” says Regina-based dancer Jasmin Bieber.
The 30-year-old runs Pink Champagne Girls, a mobile strip-show business that launched in 2015 as a way to get around the legislation. The company was founded by friends of Ms. Bieber, who have since moved away to dance full-time. (One of them has since been crowned Miss Nude Alberta, she says).
But Ms. Bieber has family in Saskatchewan, so there she remains. She travels when she can, to dance in clubs in Manitoba or Alberta. But to perform in Saskatchewan, through Pink Champagne Girls, Ms. Bieber and her dancers have to lug their stage, their pole, and their props and costumes into people’s houses or offices or even their hotel rooms for private shows, where the government’s rules don’t apply.
“I love it,” Ms. Bieber saysof her trade, “but it’s very frustrating.”
Her province’s rules, she says, also make it potentially dangerous. “It’s forcing me into someone’s home, someone’s business. I don’t know where that might be, what it’s like in there,” she says. “It feels like you’re invading their space, [and you’re] kind of worried about what the situation is going to be.”
She knows of at least one occasion when it was the authorities who injected an unwelcome surprise into a performance. In June, 2017, a bar in a small Saskatchewan town hired two dancers through the company to work a private party, which was closed to the public for the occasion. Midway through the night, a team of police and liquor and gaming officers burst into the party.
“There were only two dancers there, and our one security guy. And we were like, ‘You brought in this many police officers … to break this up?’ ” she scoffs.
The police response, she says, made them feel ashamed, as though the self-employed dancers and the men there (whom she described as respectful and consenting) were doing something wrong.
Ms. Bieber puts effort into her routines, and is proud of her work. For her, dancing is an art form. “For a while, it was just ‘bump and grind.’ But I feel like a lot of girls are getting into silks, hoops, fire …” she says. “Showgirls are starting to make a comeback.”
She says the stereotype that all strippers are pimped – and that stripping is something that needs to be hounded out of town – is reductive and damaging. “I think it’s silly that we should be scared to do our jobs when we enjoy our jobs and we’re not hurting anyone, because it’s all consensual,” Ms. Bieber says. “We love our job. We enjoy it. And I don’t think it’s right for us to be penalized.”