Skip to main content

Canada WestJet Airlines severs ties with Hopper app due to confusion over ‘secret fares’

WestJet Airlines said it is severing ties with airfare finder app Hopper due to confusion over the developer’s announcement the airline would offer “secret fares” on its app.

Montreal-based Hopper announced Wednesday that WestJet and Air Canada were among its first global partners to unload some of their seats via “secret fares” at discounts of up to 35 per cent.

But both airlines have disputed the claim that they would offer secret fares with Hopper and said they were offering the same discounts available to their travel agencies partners.

Story continues below advertisement

“Due to the confusion this has created in the marketplace, WestJet is severing ties with Hopper,” company spokeswoman Lauren Stewart said late Thursday.

WestJet said Hopper will still be able to sell the company’s published fares, comparable to those available on its website, but that it will no longer provide the private, discounted fares it offers to travel agents and other partners.

Air Canada spokesman Peter Fitzpatrick said Thursday the airline doesn’t offer fares with Hopper that are not provided to its other partners.

“From time-to-time we offer tactical fares on select markets to travel partners in the normal course of business and to remain competitive,” he said, adding that such fares offered by Hopper were not available in Canada.

The company did not say whether it would end its partnership with the app developer along with its rival.

In its release Wednesday, Hopper said other “secret fare” airline partners include LATAM, Turkish, Copa and Air China, adding they will be joined by other carriers in the coming weeks.

But the company clarified Thursday night that its “secret fares” were a “Hopper-specific marketing strategy and not a unique class of airfare.”

Story continues below advertisement

“Airlines offer distinct fares to specific types of agencies, in our case online travel agencies, and they are marketed under a range of different brand names,” Hopper spokeswoman Brianna Schneider said in an email. “We are currently contacting relevant parties to clear up any confusion.”

Report an error
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

Cannabis pro newsletter