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INFINITI LAB startup accelerator connects innovators to world’s largest automotive alliance

A Culture of Empowerment

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Driving the Future

A Culture of Empowerment

INFINITI LAB Toronto

Toronto has established itself as Canada’s unofficial startup capital, making it a natural choice for INFINITI’s first North American expansion of its Hong Kong-based startup accelerator program. INFINITI LAB empowers early-stage startups with mentorship by executives from the world’s largest automotive alliance, as well as the opportunity to pitch their businesses to the Alliance Ventures fund. It’s a logical move for a company with entrepreneurialism at its core, and the resounding success of INFINITI LAB Toronto — which counts among its alumni such buzzworthy startups as DriveHER, Rover, and Pantonium — proves that if you build a culture of empowerment, innovation will come.

"One of the key things the INFINITI LAB allows us to do is bring that spirit of entrepreneurialism that the startups have into our organization."

Adam Paterson

Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.