The future of progressive automotive luxury
Marcus Troy
The future of progressive automotive luxury was on full display at a recent event – held within the massive walls of the Arsenal Contemporary Art Gallery in Montreal. During the mid-nineteenth century, the building was a shipyard that built steamboats for almost one hundred years. Fast forward to September 13, 2018, the German luxury brand has docked what would represent their automotive future.
Adding to the allure of an extravagant evening, Audi invited three renowned chefs to serve up delectable hors d'oeuvres. Behind the seafood bar stood Chef Chuck Hughes of Garde Manger and Le Bremner shucking fresh oysters and clams, while the other two, Chef Patrick Kriss and Chef Vikram Vij worked from behind the scenes to feed us savory fried chicken, beef tartare, and vegetarian curry dishes.
As we waited for the big reveals, we mingled with the other invitees in attendance. We played a guessing game of sorts as to what Audi would be announcing. Some surmised that it would be a new car. Little did we know that it would be four of them.