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Big value comes in small packages – and standard safety features are only the beginning

Style and safety – For more than 50 years, Canadians have maintained a love affair with the Toyota Corolla. Much of it built on great style and top-line safety technology.

Few vehicles have ever measured up to the worldwide appeal of Toyota’s most iconic nameplate: the Toyota Corolla.

The Corolla has earned its appeal and loyalty among owners from the value it offers. Now with standard industry-leading safety equipment, its innovation in the safety space continues to grow.

The kind of protective measures and driver-assistance features built into the 2019 Toyota Corolla, including a standard suite of safety features called Toyota Safety Sense™ (TSS)*, would have seemed like the stuff of science fiction when the first Corolla was introduced decades ago.

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Founded on Toyota’s commitment to help reduce traffic accidents, TSS is standard on over 95% of new Toyota vehicles. The TSS package in the Corolla includes features such as Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, Automatic High Beams and Dynamic Radar Cruise Control. There are also eight airbags, a standard backup camera and front seats with whiplash injury-lessening headrests. In addition to this safety package, the 2019 Toyota Corolla sedan packs in standard LED daytime running lights and Display Audio that puts total command at your fingertips. The technology is so detailed, that you can even customize operations like your headlamps auto-off timer.

Corolla has been part of millions of Canadian lives for more than 50 years and is our all-time best-selling model.

— Cyril Dimitris, vice president, Toyota Canada Inc.

Now in its 11th generation, the venerable Corolla model is one of the most iconic and popular compact cars in North America. And it is consistently one of the top-selling vehicles in Canada, accounting for about 1.5 million of the more than 40 million Corolla vehicles sold globally.

The Corolla, now in its 11th generation, continues to draw attention and eyes.

“Corolla has been part of millions of Canadian lives for more than 50 years and is our all-time best-selling model,” said Cyril Dimitris, vice president, Toyota Canada Inc. “It’s sporty styling and handling make it fun-to-drive, while its state-of-the-art safety and legendary dependability and efficiency make it a pleasure to own.”

The Corolla has built a loyal fan-base of owners who keep returning to the brand year-after-year, thanks to things like reliability and handling, as well as first-time buyers attracted to the unique style, elaborate accents and standard safety equipment.

Margaret Schuler, of Belleville, Ontario, who now drives a Corolla, has kept coming back to Toyota.

“I’ve had a few Toyotas over the years, from the Tercel back in the 1980s to the Matrix in the 1990s, and I had a Corolla before this one too,” she explained.

“Nothing ever goes wrong with them, they are literally so reliable. The service is good too.”

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She also likes the fact that the resale value holds up, due mostly to the reputation the brand carries, and the front and centre standard features included in the TSS system.

It’s difficult to remember a Canadian road-trip when if you didn’t see a Toyota Corolla on the highway, then you were likely driving in one. Shown here is a 1969 model.

The Corolla also includes comfort and security innovations, such as the Display Audio system with SIRI Eyes-Free, Bluetooth connectivity and steering wheel-mounted controls. Then there’s the dual power adjustable seats (available on LE and SE grades only), heated exterior mirrors, power doors and windows, piano-black centre cluster accents, map lamps, and 12v power outlets for personal electronics. With cabin space for five people, the 2019 Toyota Corolla sedan is, as always, comfortable and safe, driven by the ever-reliable 1.8L four-cylinder engine that pushes a peak 132 horsepower which pops to 140 horsepower in the ECO LE model.

Strap either of those to the proven choice of manual transmission or the CVTi-S with sport mode, sequential shift mode and paddle shifters and you’re getting traction in the right direction.

A loyal fan, Ms. Schuler said when it’s time to trade-in her current Corolla, she’ll be returning to Toyota again, adding: “There are other compact cars which may look similar, but I don’t think they’re built as well as the Toyotas.”

A lot of people have been saying that for many years.

It’s why among the vehicles we love, the Corolla – always evolving – has a special place among Canadian drivers.

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And if it’s not in your driveway, it’s likely parked out front of a neighbour’s place.

For more information on pricing and features for the 2019 Toyota Corolla, please visit

*Drivers should always be responsible for their own safe driving. Please always pay attention to your surroundings and drive safely. Depending on the conditions of roads, vehicles, weather, etc., the TSS systems may not work as intended. Please see, your local Toyota Dealer or Owner’s Manual for details.”

Advertising feature produced by Globe Content Studio. The Globe’s editorial department was not involved.

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