Just five years after Genesis launched its first car, it still needs an icon.
“Every luxury brand has an icon, said SangYup Lee, head of global design for Genesis. “Like a 1950s Ferrari – we want that timeless beauty.”
If it ever makes it into production, the sleek X Convertible, a concept electric vehicle revealed Tuesday, two days before the 2022 Los Angeles Auto Show, could fit the bill.
It’s the Korean luxury automaker’s third concept car this year, following the X Concept and the X Speedium Coupe. Genesis calls it a trilogy.
Through each concept, Genesis has been honing its new design language – which could eventually make its way to all new EVs, Lee said.
“This is the ultimate Genesis design,” he said. “Our goal is to make it timeless, so nothing is fancy or forced.”
Genesis calls it “athletic elegance.” The focus is on clean lines – two lines in particular. A thin double line of LED lights dominate the front and rear. The lines form the triangular front grille and then wrap past the front wheels all the way to the door.
“Having two lines – we call it yin and yang; earth and sky; Jekyll and Hyde,” Lee said.
Lee didn’t comment on the lights specifically or if they would meet regulations and make it into production, but said Genesis concept cars are typically close to what makes it onto the road.
“We don’t want a la-la-land concept that will never make it into production,” Lee said. “We haven’t decided to put it into production yet, but when we do, it’s not far away.”
Inside, it seats four. All the touchscreen controls cocoon around the driver. The recyclable wool upholstery is blue with orange stitching. It’s clean and simple – but, even without typical luxury materials like wood, chrome and leather, it’s still swanky.
The retractable hard top – which Genesis didn’t show – has a panoramic moonroof above the front row, Genesis said.
Genesis didn’t reveal any details about the X Convertible’s electric powertrain, so it’s not clear how much range they envision.
The point is to show that Genesis – which has pledged to be all-electric by 2030 – is serious about a future where EVs can be classic cars instead of just smartphones on wheels.
“If someone believes electric cars cannot be sexy, Genesis will demonstrate the opposite,” said Luc Donckerwolke, Hyundai Motor Group’s chief creative officer.
The writer was a guest of the automaker. Content was not subject to approval.