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Auto Shows China out in force at Frankfurt car show, led by battery builders

Great Wall Motors Wey CEO Wei Jianjun waves next to Wey S at the 2019 Frankfurt Motor Show on Sept. 10, 2019.

WOLFGANG RATTAY/Reuters

Chinese suppliers and manufacturers have stepped up their presence at the Frankfurt auto show, capitalizing on a strong position in electric technologies forced on European car makers by regulators seeking to curb pollution.

Though the number of exhibitors has fallen to 800 in 2019 from 994 in 2017, Chinese automakers and suppliers now make up the biggest foreign contingent, with 79 companies, up from 73.

Several European and Japanese car makers including Fiat, Alfa Romeo, Nissan and Toyota have skipped the show as the industry cuts costs.

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Europe’s automakers face multibillion-euro investments to develop electric and autonomous cars, forcing them to rely on Chinese companies for key technologies such as lithium ion battery cell production, an area where Asian suppliers dominate.

German firms are striking major deals with Chinese suppliers to help them meet stringent EU anti-pollution rules, which were introduced in the wake of Volkswagen’s 2015 emissions cheating scandal.

“All car makers face the challenge that they will have to fulfill fleet consumption targets,” Matthias Zentgraf, regional president for Europe at China’s Contemporary Amperex Technology (CATL), told Reuters.

Zentgraf said he expected further supply deals to be struck in Europe this year following agreements with BMW and Volkswagen.

Daimler on Wednesday said it had chosen China-backed Farasis Energy to supply battery cells for its Mercedes-Benz electrification push.

Farasis is building a 600 million euro (536.23 million pounds) factory in East Germany, close to where Chinese rival CATL is erecting a 1.8 billion euro battery plant.

SVOLT Energy Technology, which was carved out of China’s Great Wall Motor Co., told Reuters it would start building battery cells in Europe at a new 2 billion euro plant in 2023.

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TIPPING POINT

Daniel Kirchert, CEO of Chinese electric car maker Byton, stands next to the new Byton M-Byte electric car at the 2019 IAA Frankfurt Auto Show on Sept. 10, 2019.

SEAN GALLUP-GETTY IMAGES/Getty Images

Chinese companies are also giving Europe more attention since the United States and China embarked on a global trade war, which has resulted in tariffs.

“We put Europe up in priority,” said Daniel Kirchert, chief executive of Chinese electric car maker Byton.

“We are at a tipping point” for acceptance of electric vehicles in Europe, Kirchert, a former BMW executive, added.

Byton has taken its prototype vehicles on road shows in Europe, and received expressions of interest from 20,000 customers, he said. In electric vehicle hot spots, such as Norway and the Netherlands, “we see a very positive response.”

Byton plans to export vehicles from its factory in Nanjing, to Europe in 2021, Kirchert said, adding that exporting to the United States would be a challenge if Washington and Beijing did not resolve their trade war.

He said Byton still hoped to launch in the United States in 2021, but tariffs would threaten the company’s goal of selling vehicles at a starting price of about $45,000.

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“We decided no matter what” Byton will launch in the United States, even at a higher price, he said.

China’s Great Wall Motor may consider building car manufacturing facilities in the European Union once its sales there hit 50,000 units a year, its chairman told Reuters at the show.

German car makers have been forced to accelerate electrification plans after the EU imposed a 37.5 per cent cut in carbon dioxide emissions between 2021 and 2030 in addition to a 40 per cent cut in emissions between 2007 and 2021.

PSA Group Chief Executive Carlos Tavares used the show to step up criticism of Europe’s aggressive approach toward emissions limits.

Supercar Hongqi S9 is unveiled next to FAW Group Chairman Xu Liuping at the Frankfurt Auto Show on Sept. 10, 2019.

Wolfgang Rattay/Reuters

“The word dialogue has become meaningless in Europe,” he said, referring to the requirements placed on the auto industry.

“Politicians can decide rules without any discussion with industry,” he told journalists on the sidelines of the show.

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Electric cars made up only 1.5 per cent of global sales last year, or 1.26 million of the 86 million passenger vehicles sold, JATO Dynamics said.

If car makers fail to meet the 2021 targets they could face a combined 33 billion euros in fines, analysts at Evercore ISI have estimated.

They also estimate it will cost the auto industry an aggregate 15.3 billion euros to comply, assuming a 60 euro cost per gram to reduce CO2 emissions for premium car makers and 40 euros per gram of CO2 reduction for volume manufacturers.

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