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Event summary produced by The Globe and Mail Events team. The Globe’s editorial department was not involved.

The return to in-person shopping has tempered e-commerce growth to a degree, but consumers of all ages now rely on social media, apps and other platforms to shop, interact and to access service. Clearly, omnichannel strategies are more important than ever for businesses, especially large enterprises seeking to meet customers wherever they are - in-store, online or both.

The Globe and Mail hosted a webcast on October 27 to bring first-movers in omnichannel together to share advice, practical tips and insights for consistency of consumer experience from bricks-and-mortar to e-commerce and beyond.

Missed the live event or would like to view it again? Scroll down to the video player below.

Dawn Calleja, editor of Report on Business magazine hosted the event, starting with a conversation with Dr. Ken Kwong-Kay Wong, professor with the School of Marketing at Seneca College. The discussion covered recent changes in omnichannel and why it’s important to retailers and other businesses.

Following the interview, a panel of business leaders talked about how they are using omnichannel at their own organizations, and shared advice and strategies for other executives. The panel included:

  • Jason Test, global vice president of digital and in-store commerce solutions with PayPal
  • Amber Fancy Winters, marketing director with Pizza Pizza
  • Kin Lee-Yow, CIO at CAA
  • Hilary Carter, marketing manager, coffee and beverages omni-channel presence with Nestlé Canada Inc.

Watch the full discussion (60 minutes) below.

The Globe and Mail presented the event with support from PayPal. To learn about upcoming Globe and Mail events visit

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