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The Globe and Mail

In Pictures: Pink cars to impress female buyers

Auto makers have been trying to capture the female market since the days of the Dodge La Femme

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1955 Dodge La Femme had two-tone heather rose and sapphire white paint, pink wheel covers and gold-plated La Femme badges on the front fenders.


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Dodge built the car after receiving a positive reaction to a similar concept car, the Chrysler La Comtesse, the year before. Fewer than 1,000 La Femmes were produced before Dodge pulled the plug following the 1956 model year.


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1954 Chrysler La Comtesse concept car was based on the Custom Imperial Newport. It was fitted with a plexiglass roof and finished in pink inside and out.


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1954 Chrysler La Comtesse concept car was the ladies' version, which came in dusty rose and pigeon grey. The men's version was the Le Comte.


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The La Femme had a pink rosebud-patterned interior, a black-and-pink dashboard and deep-pile burgundy carpeting. It also included a matching rain cape, rain hat and umbrella.


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A rose-colored vinyl shoulder bag held its own emergency gear: a makeup compact filled with pale pink powder, a gold-toned cigarette lighter and case, a lipstick holder, imitation tortoiseshell comb, vanity mirror and silk change purse.


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Honda Fit She’s


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Honda Fit She’s in Pink Gold Metallic II


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Honda Fit She’s has driver & passenger seat heating.


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Honda Fit She’s special edition with discharge headlights.


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According to the Japanese Honda website, the interior of the Fit She’s edition has pink plated accessories, a leather-wrapped steering wheel with pink stitching, warm brown metallic trim paint, and carpet floor mats with heel pads.

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Mitsubishi’s Hello Kitty special edition vehicle 'PrincessKitty i' at Tokyo's Mitsukoshi department store. The limited version car, priced at 2.1 million yen ($17,980), was displayed at the department store in 2006.


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A worker test drives a car in the shape of a high-heeled shoe on a road in the southern Indian city of Hyderabad March 7, 2012. The “shoe” is part of a ladies series of creations by Indian car designer Sudhakar Yadav to mark the International Women's Day. It can run at a maximum speed of 45 km/h.


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A Barbie-themed car sits in front of the Barbie Store in Buenos Aires, Oct. 31, 2007. At the newly opened 6,996 square-foot store dedicated to the world's No. 1 fashion doll, girls can get glittery hairdos and make up at the Barbie beauty parlour or try on gowns and play with dolls in the Barbie playroom.

Natacha Pisarenko/AP Photo

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Eighteen-year-old Japanese hospital worker Ayano Sasao smiles by her Nissan Pino in front of a dealership in near Tokyo in 2007. Pino is a tiny minicar model just 11 feet long with a friendly clunky look, star-pattern seating, a hook for a handbag, and a chic beige exterior - although she says it was a hard choice between that and pink. "It's so cute. I just love it," Sasao said.

Shizuo Kambayashi/AP Photo

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The Volvo Concept Car-YCC (Your Concept Car) at the 2004 Geneva International Motor Show. Volvo Car Corp.'s asked hundreds of female employees to create a vehicle that suits their needs. The result was this 215-horsepower coupe that's easy to park, maintain and keep clean.


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