Karey Davidson, the CEO of Roy Speed & Ross (RSR), the data management co administering the QR database for CBB.
A new used-car program by Canadian Black Book will allow used-car buyers to use their smartphones to quickly see the CBB value of the used car they're looking at, the company announced this week, on the eve of the public opening of the Canadian International Auto Show in Toronto.
The program is meant to provide a "seal of approval" to used-car buyers that they're getting a good deal on a quality car, with the launch of the used-car value guide's first window sticker program, CBB CEO Kathy Ward said. It will launch initially on certified pre-owned vehicles located at new-car dealers, with Kia being the first manufacturer to sign up.
Consumers will be able to use their smartphone to confirm in real time that the vehicle on the lot has a value validated by Canadian Black Book, with QR codes on CBB 'Validated Value' stickers that will link back to individual vehicle listings in a national database.
"All used cars are not the same, even if they are identical models," says Josh Bailey, vice-president of research and editorial for CBB, in a statement released on Valentine's Day. "To recognize the extra effort that goes into reconditioning a used vehicle to stringent factory standards, CPO vehicles earn a higher Black Book value."