Bentley Flying Spur
Ford Motor Co. is firing back in an escalating war of words over the parentage of the design of its new Lincoln Continental. The chief designer of tony Bentley Motors Ltd. has accused Lincoln's designer of copying his style.
"Do you want us to send the product tooling," Bentley Chief Designer Luc Donckerwolke wrote on the Facebook page of Lincoln styling chief David Woodhouse, suggesting that Lincoln could use the factory tools to stamp out a replica of Bentley's design.
Lincoln is bringing back the Continental nameplate on a bold, broad-shouldered sedan it's debuting at this week's New York International Auto Show. To Donckerwolke's eye, Lincoln's car is a knockoff of a Bentley Flying Spur, which starts at $200,500. And he didn't take kindly to Ford's lagging luxury brand attempting to burnish its image by borrowing the glory of Bentley's bespoke British cruisers. So he took to social media.
This is the Flying Spur
And this is the Continental
"I would have called it Flying Spur concept and kept the four round lights," Donckerwolke wrote on Facebook.
Woodhouse said he found Donckerwolke's Facebook comments "offensive."
"It's quite unusual, especially for such a prestigious brand" as Bentley, Woodhouse said in an interview at the New York auto show. The Continental "is clearly not a Bentley. It's a Lincoln and we're quite proud of it."
Asked what he thought of Bentley design, Woodhouse said: "I like our car better."
Ford is counting on the Continental to reverse a 59 percent sales slide at Lincoln since its 1990 peak. The big sedan is designed to appeal to the tastes of the rapidly expanding moneyed class in China, where Ford began selling Lincolns late last year. Standing on massive chrome spoked wheels, the Continental has a silhouette that sweeps back to sleek LED taillamps. The Flying Spur shares a similar profile.
'Not Respectable'
Graeme Russell, a spokesman for Bentley, declined to comment on the fracas. He said Donckerwolke was not available for an interview.
Before Bentley's PR man could stop him, though, Donckerwolke told Car and Driver: "This is not respectable. Such a copy is giving a bad name to the car-design world."
Stephen Odell, Ford's global marketing chief and a Brit himself, dismissed Donckerwolke's criticism. And he offered a tart response to Donckerwolke's sarcastic suggestion.
"We don't need the tooling, thank you," he said. "We'll be fine."
Ironically, Bentley, a unit of Volkswagen AG, also has a model named Continental. The two luxury lines have managed to share that model name amicably for decades. The current point of contention, however, isn't nomenclature. It's design.
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