Skip to main content
The Globe and Mail
Get full access to globeandmail.com
Support quality journalism
Just $1.99 per week for the first 24 weeks
Just $1.99 per week for the first 24 weeks
The Globe and Mail
Support quality journalism
Get full access to globeandmail.com
Globe and Mail website displayed on various devices
Just$1.99
per week
for the first 24 weeks

var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){console.log("scroll");var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))}pencilInit(".js-sub-pencil",!1);

The first 2015 Ford Mustang moves along the production line at the company's Flat Rock Assembly Plant in Flat Rock, Michigan, U.S., on Thursday, Aug 28, 2014. Ford Motor Co. begins building the sixth generation of its 50-year-old Mustang sports car today at a Michigan plant that will export it to more than 120 countries.

Jeff Kowalsky/Bloomberg

Ford Motor Co. begins building the sixth generation of its 50-year-old Mustang sports car today at a Michigan plant that will export it to more than 120 countries.

For the first time, a right-hand-drive version will be made, for sale in more than 25 markets such as the U.K., Australia and South Africa, the Dearborn, Michigan-based auto maker said in a statement. The 2015 Mustang starts at $24,425, a 4.7 per cent increase from this year's base model.

Ford wants to widen the appeal of a quintessential muscle car, which has been outsold by General Motors Co.'s Chevrolet Camaro for the past four years. The Mustang, which Executive Chairman Bill Ford has called the company's "most important product," has long helped woo buyers to its broader lineup. The redesign aims to meet global safety standards while retaining classic cues such as the long hood and three-bar taillights.

Story continues below advertisement

"It's been designed to be accepted globally," said Michael Robinet, an analyst at consultant IHS Automotive. "But there's still a lot of traditional American design in that vehicle. That's the allure of it."

While Mustang fans want styling that evokes the model's muscle-car history, modern car-buyers demand the latest technology, such as adaptive cruise control, navigation systems and cross-traffic alerts, said Joe Hinrichs, Ford's president of the Americas.

"So we're going to give that to them with the Mustang DNA," he said in an interview today on Bloomberg Television.

Fusion Factory

The Mustang is being built at a Flat Rock, Michigan, factory, south of Detroit, that also makes the Fusion sedan. The two cars have similar grilles but share few parts, Robinet said. If sales take off for either model, Ford could add a third crew of workers at the plant and boost annual production to more than 300,000 vehicles, from about 220,000 now, he said.

"Ford now has the flexibility to turn the volume knob up or down at Flat Rock," said Robinet, who is based in Northville, Michigan. "They have the ability to allow the Mustang to stretch its legs from an export perspective."

Ford will decide about that in about a year, Hinrichs said today at the factory.

Story continues below advertisement

"There's definitely available capacity for a third shift," said Hinrichs, who added that Flat Rock is one of Ford's only plants operating on just two shifts. "We'll know by the second half of 2015 how global demand is going."

The United Auto Workers would welcome the addition of U.S. jobs, said Jimmy Settles, the union vice president who represents Ford workers.

"We'll agree to a third shift right now if Joe says yes," he said. But "they're not going to give us any raises, they're not going to give us products prior to the negotiations" next year for a new contract.

Pony History

Mustang sales in the U.S. rose 3.9 per cent to 50,795 this year through July, after declining 7 per cent to 77,186 for all of last year.

Camaro sales climbed 13 per cent through July to 56,633, after falling 4.5 per cent to 80,567 in 2013. The Camaro, redesigned in 2009, overtook the Mustang a year later, ending Ford's 24-year run with the top-selling sports car in the U.S. Buyers of these models tend to respond to new designs, Hinrichs said.

Story continues below advertisement

The Mustang's best sales were in the 1960s, when Ford built more than 600,000 in a year.

Ford pioneered so-called pony cars with the introduction of the Mustang in April 1964, and it appeared in Switzerland in that year's James Bond movie Goldfinger. Four years later in Bullitt, Steve McQueen's good guy drove a roaring, squealing Mustang in an extended scene that helped redefine the movie car chase.

GM's Camaro scored a casting coup by landing the role of Bumblebee in the "Transformers" movie franchise, which helped it attract a younger audience. The Camaro has appeared in all four of the films, in 2007, 2009, 2011 and this year.

The new Mustang, which is lower and wider, comes in three engine configurations - the base 300-horsepower V-6, a 310- horsepower turbocharged four-cylinder and a 435-horsepower V-8, Ford said.

The Mustang is one of 23 new models Ford is debuting this year. The auto maker's U.S. sales have fallen 0.4 per cent this year through July and it has said 2014 profit will slip as it retools factories and spends to introduce new vehicles. Ford posted net income of $2.3 billion in this year's first half, a decline from $2.84 billion a year earlier.

Ford declined 0.5 per cent to $17.27 at 11:51 a.m. New York time. The shares gained 12.5 per cent through yesterday.

Story continues below advertisement

-With assistance from Matthew Miller and Betty Liu in New York.

"Like" us on Facebook

Add us to your circles.

Sign up for our weekly newsletter.

Report an error
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies