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Depending on the model, the Evoque has either an aluminum alloy roof or a panoramic laminated glass roof.

Car makers and their dealers never take their eyes off the sales ball, and when they don't like the numbers they see, along come so-called "flash sales" that appear seemingly out of nowhere.

Enter Hyundai. From March 19-24, Hyundai Canada is running a "Factory Authorized 5-Day Sale," boosting the bonus dollars on the 2014 Santa Fe SUV to $2,000 from nothing at the start of March. At the start of March the 2014 Sonata mid-size car had no factory money on it, now buyers will find a $1,500 incentive.

This is how the new-vehicle marketplace works, and it's precisely why shoppers who want the best deals need to stay on top of the shifts in sales sweeteners day-to-day. Today's offers can disappear tomorrow, replaced by entirely new ones or none at all.

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Even a manufacturer with overall strong numbers will adjust according to market demands. This brings us to Land Rover and Lexus, with sales in Canada up 34.4 per cent and 16.1 respectively. Those big gains might suggest little need to juice the market with healthy discounts.

Yet the savvy Land Rover Range Rover Evoque buyer might be able to string together offers totally $7,000 or more, while the popular Lexus ES 350 is in play with nearly $5,000 in total discounts. Even at Land Rover and Lexus, the sales game is afoot – always.

Deals of the Week consulted with unhaggle.com, carcostcanada.com, and other sources on these offers. As usual, pricing information here is subject to change and dealer discounts vary, so consult your dealer for all the details, including expiry dates for all offers.

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All Range Rover Evoque models have a 2-litre, 240-horsepower direct-injected turbocharged 4-cylinder engine, a 6-speed automatic transmission and full-time four-wheel drive. Land Rover Land Rover  

2014 Land Rover Range Rover Evoque 5 door HB Prestige

  • MSRP: $61,295
  • Freight, dealer prep, air conditioning tax: $2,100
  • Dealer discount (estimated): $2,900
  • Factory discount: $2,000 (manufacturer incentive)
  • Factory discount: $2,500 (Land Rover Conquest or Loyalty Bonus
  • Taxable subtotal: $55,995
  • Total price with 13% HST: $63,274.35
  • 1.90% financing for 48 months available with Conquest or Loyalty Bonus

2014 Hyundai Santa Fe Hyundai Hyundai  

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2014 Hyundai Santa Fe Sport AWD 4 door 2.0T Limited

  • MSRP: $38,899
  • Freight, dealer prep and air conditioning tax: $1,895
  • Dealer discount (estimated): $1,200
  • Factory discount: $2,000 (manufacturer incentive)
  • Factory discount: $750 (Loyalty Rebate)
  • Taxable subtotal: $36,844
  • Total price with 13% HST: $41,633.72
  • $2,000 factory incentive available with 0.0% financing for 48 or 60 months

2013 Lexus ES 350 Toyota Toyota  

2014 Lexus ES 350 4 door Sedan Premium Pkg

  • MSRP: $41,750
  • Freight, dealer prep, AC tax: $2,130
  • Dealer discount (estimated): $2,800
  • Factory discount: $2,000 (manufacturer incentive)
  • Taxable subtotal: $39,080
  • Total price with 13% HST: $44,160.40
  • $500 factory incentive available with 3.60% financing for 48 months

The weird angles and edges that dominated the old MDX have been tamed in the 2014 model. Honda Honda  

2014 Acura MDX AWD with Elite Package

  • MSRP: $65,990
  • Freight, PDI, AC tax: $2,130
  • Dealer discount (estimated): $3,200
  • Factory discount: $4,000 (manufacturer incentive)
  • Taxable subtotal: $60,920
  • Total price with 13% HST: $68,839.60
  • $2,000 factory incentive available with 3.90% financing for 48 or 60 months

Pricing information source: unhaggle.com and carcostcanada.com. Calculations based on Ontario customers. Please note that while the information above is accurate at the time of publication, incentives are given at the discretion of individual dealers, and may be changed or discontinued at any time. Where noted, "dealer discounts" are negotiated with the customer on a case-by-case basis. Unhaggle Savings are actual discounts received by Unhaggle customers.

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