Skip to main content
The Globe and Mail
Get full access to globeandmail.com
Support quality journalism
Just $1.99 per week for the first 24weeks
Just $1.99 per week for the first 24weeks
The Globe and Mail
Support quality journalism
Get full access to globeandmail.com
Globe and Mail website displayed on various devices
Just$1.99
per week
for the first 24weeks

var select={root:".js-sub-pencil",control:".js-sub-pencil-control",open:"o-sub-pencil--open",closed:"o-sub-pencil--closed"},dom={},allowExpand=!0;function pencilInit(o){var e=arguments.length>1&&void 0!==arguments[1]&&arguments[1];select.root=o,dom.root=document.querySelector(select.root),dom.root&&(dom.control=document.querySelector(select.control),dom.control.addEventListener("click",onToggleClicked),setPanelState(e),window.addEventListener("scroll",onWindowScroll),dom.root.removeAttribute("hidden"))}function isPanelOpen(){return dom.root.classList.contains(select.open)}function setPanelState(o){dom.root.classList[o?"add":"remove"](select.open),dom.root.classList[o?"remove":"add"](select.closed),dom.control.setAttribute("aria-expanded",o)}function onToggleClicked(){var l=!isPanelOpen();setPanelState(l)}function onWindowScroll(){console.log("scroll");var l=isPanelOpen(),n=0===(document.body.scrollTop||document.documentElement.scrollTop);n||l||!allowExpand?n&&l&&(allowExpand=!0,setPanelState(!1)):(allowExpand=!1,setPanelState(!0))}pencilInit(".js-sub-pencil",!1);

Dodge Ram pickup.

Chrysler

Chrysler Canada started off 2012 with a bang. Sales in January were up 21.9 per cent and, for the first time in memory, Chrysler was the No. 1 car company in Canada by sales. Market share hit an astonishing 16.9 per cent, well ahead of Ford of Canada at 15.4 per cent. In 2011, Ford was No. 1 in Canada by sales.

"Chrysler has been one of the fastest if not the fastest-growing brand the last two years and this has finally translated into Chrysler becoming the number one seller of light vehicles in Canada in January," said auto analyst Dennis DesRosiers in a note to clients.

"[Chrysler]displaced Ford from the number one position even though Ford had a pretty good month with sales up 4.6 per cent from a high base a year ago. Last February, they did this and were not able to maintain the position all year but it is a fantastic start to the year for Chrysler."

Story continues below advertisement

Until new models with big sales-volume potential arrive – cars like the 2013 Dodge Dart – Chrysler remains dependent on a small handful of vehicles for the bulk of its sales. About two-thirds of all Chrysler Canada sales came from just three models: the Ram pickup, the Dodge Caravan minivan and the Dodge Journey crossover wagon.

"Chrysler had a great year (in 2011) with light trucks with the Dodge Ram and Dodge Caravan finishing the year as the second- and third best-selling light trucks in Canada and the Dodge Journey was in the seventh position," says DesRosiers. "Both the Ram and Journey saw sales increase while Caravan fell back just a little."

Chrysler's heavy reliance on three models will only start to ease when the Dart and a raft of other Fiat-based models go on sale. The Dart will arrive by the middle of this year, followed next year by a number of other Fiat-based models:

  • Chrysler brand: compact car and a replacement for the current 200.
  • Dodge: the Dart, a subcompact car and a mid-size car.
  • Jeep: subcompact and compact vehicles are coming, along with a replacement for the Liberty SUV and perhaps the debut of a Grand Wagoneer.
  • Ram: the Ram pickup will be re-engineered, and small and large vans are coming.
Report an error Editorial code of conduct
Due to technical reasons, we have temporarily removed commenting from our articles. We hope to have this fixed soon. Thank you for your patience. If you are looking to give feedback on our new site, please send it along to feedback@globeandmail.com. If you want to write a letter to the editor, please forward to letters@globeandmail.com.

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff. Non-subscribers can read and sort comments but will not be able to engage with them in any way. Click here to subscribe.

If you would like to write a letter to the editor, please forward it to letters@globeandmail.com. Readers can also interact with The Globe on Facebook and Twitter .

Welcome to The Globe and Mail’s comment community. This is a space where subscribers can engage with each other and Globe staff.

We aim to create a safe and valuable space for discussion and debate. That means:

  • Treat others as you wish to be treated
  • Criticize ideas, not people
  • Stay on topic
  • Avoid the use of toxic and offensive language
  • Flag bad behaviour

Comments that violate our community guidelines will be removed.

Read our community guidelines here

Discussion loading ...

To view this site properly, enable cookies in your browser. Read our privacy policy to learn more.
How to enable cookies