Skip to main content

Toyota earned the title for Best Value Passenger Vehicle Brand while Lexus took top spot for luxury brand and Ram for truck brand in the 2015 Vincentric Best Value in Canada Awards. In addition to brands, Vincentric, an auto data analysis firm that specializes in lifecycle cost measurement, separates vehicles into dozens of segments and announced a winner for each. Toyota won more categories than any other company with 12 top places. Volkswagen vehicles won seven awards. Vincentric measures cost-of-ownership by using eight indicators: depreciation, fees and taxes, financing, fuel, insurance, maintenance, opportunity cost and repairs. Costs are based on five years of ownership and are calculated in all 10 provinces and at different amounts of annual driving distance. “Manufacturers are increasingly monitoring and managing total cost of ownership to better compete with their rivals while offering significant choices and value for consumers,” said Vincentric president David Wurster. Here are the winners in many of the segments:

Micro: Scion iQ


1 of 34

Compact coupe: Kia Forte Koup


2 of 34

Compact hatchback: Mazda Mazda3


3 of 34

Compact sedan: Kia Forte


4 of 34

Story continues below advertisement

Compact hybrid: Toyota Prius

Jordan Chittley/The Globe and Mail

5 of 34

Premium compact sedan: Audi A3

6 of 34

Premium compact hybrid: Lexus CT 200h


7 of 34

Electric/Plug-in hybrid car: Kia Soul EV


8 of 34

Mid-size coupe: Honda Accord


9 of 34

Premium mid-size coupe: Lexus RC 350

10 of 34

Mid-size sedan: Toyota Camry


11 of 34

Mid-size sedan, hybrid: Honda Accord hybrid

Petrina Genile

12 of 34

Premium mid-size sedan, hybrid: Lexus ES 300h


13 of 34

Large sedan: Toyota Avalon


14 of 34

Premium large sedan: Audi A7


15 of 34

Prestige: Porsche Panamera S E-Hybrid


16 of 34

Convertible: Volkswagen Eos

Richard Russell/The Globe and Mail

17 of 34

Sports car: Dodge Challenger

18 of 34

Premium sports car: Porsche Cayman


19 of 34

Wagon: Volkswagen Golf Sportwagon


20 of 34

Entry-level compact crossover: Chevrolet Trax

Mark Lennihan/AP Photo

21 of 34

Mid-level compact crossover: Honda CR-V

Jeremy Sinek/The Globe and Mail

22 of 34

Mid-size crossover: Toyota Highlander


23 of 34

Premium mid-size crossover: Lincoln MKX


24 of 34

Large crossover: Ford Explorer


25 of 34

Premium large crossover: Buick Enclave


26 of 34

Compact/mid-size SUV: Jeep Wrangler


27 of 34

Premium mid-size SUV: Land Rover Range Rover Sport


28 of 34

Large SUV: Toyota Sequoia


29 of 34

Premium large SUV: Lincoln Navigator


30 of 34


Dianne Nice/The Globe and Mail

31 of 34

Mid-size pickup: Toyota Tacoma


32 of 34

Full size 1/2-ton pickup: Ford F-150

Peter Cheney/The Globe and Mail

33 of 34

Full size 3.4-ton heavy duty pickup: Ram 2500

34 of 34

Report an error Editorial code of conduct