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Last month's cyber-attack into a Jeep Cherokee, in which two hackers remotely took control of the vehicle – messing with the fan, radio and brakes before killing its transmission – certainly made a lot of people take notice.

A survey by Kelley Blue Book says that 72 per cent of respondents are aware of the controlled hack documented by The stunt forced Fiat Chrysler Automobile to recall more than 1.4 million cars and trucks in the United States to fix a software glitch.

"Cyber-security is still a relatively new area of specialization for auto makers, but it's one they need to take seriously to ensure they are ahead of the curve," said Karl Brauer, senior analyst for Kelley Blue Book. "If automotive engineers find themselves playing catch-up in this field, it could have disastrous results for both consumers and the industry."

The Vehicle Hacking Vulnerability survey also says more than 78 per cent of respondents believe vehicle hacking will become a common problem within three years.

"Consumers also are highly skeptical that a comprehensive solution to prevent vehicle hacking can ever be developed," said Brauer, "though an overwhelming majority would be willing to pay for hack-proof vehicle security if it existed."

Indeed, 52 per cent of those surveyed said they would willingly pay – $8 (U.S.) per month on average – for a subscription to protect their vehicle from hackers.

Other survey highlights:

  • 41 per cent will consider the Jeep hack when buying/leasing their next car.
  • 33 per cent called vehicle hacking a “serious” problem; 35 per cent said it is a “moderate” problem.
  • 58 per cent don’t believe there will ever be a permanent solution to the problem.
  • 41 per cent said “pranking” is the most common reason for hacking a vehicle; 37 per cent said theft is primary motive.
  • 81 per cent said auto makers are the most responsible to secure a vehicle from hacking; 11 per cent said the onus is on themselves while 5 per cent said it is the wireless provider’s responsibility.

Auto makers believed to be most susceptible to hacking:

  • Fiat Chrysler Automobiles (Fiat, Chrysler, Jeep, Dodge, RAM): 70 per cent
  • General Motors (GMC, Cadillac, Chevrolet, Buick): 47 per cent
  • Ford (Ford, Lincoln): 30 per cent
  • Toyota (Toyota, Lexus, Scion): 18 per cent
  • Daimler (Mercedes-Benz, Smart): 12 per cent
  • Tesla: 11 per cent
  • Hyundai and Kia: 11 per cent
  • BMW (BMW, Mini): 10 per cent
  • Honda (Honda, Acura): 9 per cent
  • Nissan (Nissan, Infiniti): 8 per cent
  • Volkswagen Group (Volkswagen, Audi, Porsche): 4 per cent
  • Mazda: 3 per cent
  • Subaru: 2 per cent

The online survey of 1,134 vehicle owners and shoppers was conducted from July 24-27. Respondents could choose up to three auto makers when asked which companies vehicles they believed were most susceptible to hacking.

On a related note, Bloomberg is reporting FCA waited 18 months to tell regulators about the flaw. The auto maker said it was working on a fix and didn't consider the problem to be an issue.

Below is the full video of the Jeep being hacked:

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