The kid in front of the liquor store was beaming, and I was more than a little taken aback when he said to me: "Hey, nice Cadillac."
By kid I mean 21 or 22 years old. Now, a twentysomething kid who not only liked my ATS Coupe test ride, but recognized it as a Cadillac, left me nearly speechless. "Thanks," I managed to say.
Cadillac has suffered from many problems these past two or three decades, and among the most troubling for General Motors has been that, as former GM vice-chairman Bob Lutz once quaintly put it, "the buyers have been falling off the demographic table."
But this millennial was all over the 2015 ATS Coupe. Loved it like a smart phone, apparently. And as long as he keeps living in his parents' basement, he might even be able to afford it: $41,240 to start, topping out at $52,655.
I didn't have time to get into the CUE infotainment interface, the engine choices, the balanced weight distribution, Caddy's product emphasis on being not a heavyweight but a lightweight, and more. The move of Cadillac headquarters from Detroit to New York? He never asked. The driving dynamics versus the seats? I like the former, not the latter, but he didn't ask.
What of the possibility that GM of Canada might finally orchestrate a slew of independent Caddy dealers so you won't need to buy an ATS parked beside a Chevy Spark at your local four-brand GM dealer? I was off before he had the chance.
For the record, I did buy a very nice Bordeaux from St-Emilion, and it stayed sealed tight until I got home, put my feet up and began sorting through the Caddy story that will appear in Globe Drive next week.
Like us on Facebook
Add us to your circles.
Sign up for our weekly newsletter.