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Kal Tire, recognized by owners of passenger vehicles for the bright orange signage atop its retail stores, also operates a booming business in the mining, agricultural, transportation and construction sectors. At plants in Oshawa, Ont., and Kamloops, B.C., the company repairs and rebuilds commercial tires for vehicles ranging in size from backyard Bobcats to the massive haulage trucks of the type seen in Alberta's oil sands. The company claims to save 1.8-million litres of oil annually through Canadian retread operations. Graphic artist John Sopinski lays out how a damaged tire becomes new again, at the Oshawa plant.