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Loyalty cards help drive business for many airlines.

Groupe Aeroplan Inc. says its profit was cut nearly in half in the third quarter, falling to $18.8-million from $35-million a year ago.

Aeroplan's profit amounted to 9 cents per share, down from 18 cents a share in the third quarter of 2008.

The Montreal-based company, which runs customer loyalty programs for Air Canada, Imperial Oil and other businesses, attributed the lower profit to a higher effective tax rate.

Aeroplan's third-quarter revenue slipped by a less dramatic 3.7 per cent, falling to $322.6-million from $335.0-million.

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