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Apple CEO Tim Cook speaks to the audience.ROBERT GALBRAITH/Reuters

Apple Inc. CEO Tim Cook called David Einhorn's lawsuit against his company a "sideshow" but said on Tuesday the board is carefully considering the star hedge fund manager's proposal to issue preferred stock, calling it "creative."

Cook, waving off claims that Apple is clinging to a "Depression-era" mentality, told investors at Goldman Sachs' annual technology industry conference in San Francisco that the board is in "very active discussions" on how to share more of its $137-billion hoard of cash and marketable securities.

David Einhorn is suing Apple as part of a wider effort to get Apple to share more of its cash pile, one of the largest hoards in the technology industry. Einhorn wants the iPhone maker to issue perpetual preferred shares that pay dividends to existing shareholders, arguing that such a vehicle would be superior to dividends or share buybacks.

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