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A man checks stock indexes on a screen of a bank in Milan, Italy, Monday, Nov. 28, 2011.Luca Bruno/The Associated Press

The popularity of exchange traded funds is growing rapidly in Canada and new products are coming to market fast and furiously. Barry Gordon, CEO of First Asset Investment Management, will discuss the latest strategies and products in this live one-hour discussion Friday at 12 noon (ET).

First Asset is rolling out several new ETFs through its XTF Capital unit that uses Morningstar Canada indexes that track everything from dividend-paying stocks to Quebec and emerging market plays. Toronto-based XTF is a relatively new Canadian ETF player with about $100-million in assets in six funds launched since mid-2011. First Asset, which manages and administers about $2.5-billion in assets, also runs mutual funds and closed-end funds.

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