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Sun Life, Qtrade strike partnership deal

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Sun Life, Qtrade strike partnership deal

Open this photo in gallery: REUTERS

A Sun Life Financial sign is seen outside of their building before their annual general meeting for shareholders in Toronto May 7, 2014.

MARK BLINCH/REUTERS

Clare O'Hara
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Sun Life investors will soon be able to add stocks and bonds to their investment portfolio through a new partnership agreement with Qtrade Securities Inc.

Sun Life Financial Inc. has approximately 3,900 advisers, with a majority of them selling mutual fund and insurance products. Starting this fall, advisers will now be able to connect clients with security-licensed investment advisers to assist in holding stocks and bonds in their portfolio.

Through the arrangement, Sun life Financial will register, and license, a select group of financial advisers who will be able to facility a client's request for equity products. Clients who may have held equity portfolios outside of Sun Life will now be able to consolidate accounts.

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Q-trade made a similar arrangement last year with financial advisers affiliated with Great-West Life and its subsidiary London Life.

Additionally, Sun Life clients will have access to Qtrade's online brokerage platform, Qtrade Investor.

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