Sun Life investors will soon be able to add stocks and bonds to their investment portfolio through a new partnership agreement with Qtrade Securities Inc.
Sun Life Financial Inc. has approximately 3,900 advisers, with a majority of them selling mutual fund and insurance products. Starting this fall, advisers will now be able to connect clients with security-licensed investment advisers to assist in holding stocks and bonds in their portfolio.
Through the arrangement, Sun life Financial will register, and license, a select group of financial advisers who will be able to facility a client's request for equity products. Clients who may have held equity portfolios outside of Sun Life will now be able to consolidate accounts.
Q-trade made a similar arrangement last year with financial advisers affiliated with Great-West Life and its subsidiary London Life.
Additionally, Sun Life clients will have access to Qtrade's online brokerage platform, Qtrade Investor.