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Emerging markets: Pick your multinational carefully Add to ...

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One of the most popular strategies for investing in emerging markets has been to avoid them. That is, forget about China, India and Brazil, and instead invest in North American- and European-based multinationals that have expanded aggressively into these countries.

That way, you get exposure to fast-growing economies with rising consumer spending. And you don’t have to surrender the management talent and higher accounting standards normally associated with developed markets.

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