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BRP Inc. has strong brand awareness with titles such as Ski-Doo and Sea-Doo.

Featured below are companies that have experienced recent insider buying activity in the public market through their direct and indirect ownerships.

Keep in mind, when looking at transaction activities by insiders, purchasing activity may reflect perceived value in a security. Selling activity may or may not be related to a stock's valuation; perhaps an insider needs to raise money for personal reasons. An insider's total holdings should be considered because a sale may, in context, be insignificant if this person has a large remaining position in the company. I tend to put great weight on insider transaction activity when I see multiple insiders trading a company's shares or units.

Let's begin the report detailing companies with buying activity.

AFN Growth International Inc. (AFN-T)

On July 7, the president and chief executive officer Tim Close purchased 807 shares at an average price per share slightly below the $57 price level, lifting his portfolio's holdings to 75,054 shares.

Amaya Inc. (AYA-T)

Tang Hao, with an ownership stake of over 10 per cent, has been steadily accumulating shares of Amaya. Between July 4 and July 17, he acquired 3,315,200 shares over seven trading sessions for an account (Discovery Key Investments Ltd.) in which he has indirect ownership.

Petrus Resources Ltd. (PRQ-T)

On July 12, the chairman of the board of directors Don Gray purchased 162,100 shares at an average price of $2.25 per share, increasing his portfolio's holdings to 6,020,302 shares.

Supreme Pharmaceuticals Inc. (FIRE-X)

On July 13, Ron Factor, a newly appointed director, purchased a total of 52,000 shares for two accounts at an average cost per share around the $1.09 price level. In May, the company announced that Mr. Factor had joined the board of directors.

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The following companies have had recent selling activity.

Artis Real Estate Investment Trust (AX.UN-T)

On July 11, Dennis Wong, the executive vice-president of asset management in the Western region, sold 104,000 units at an average price of $12.855 per unit, reducing his portfolio's positon to 627 units.

BRP Inc. (DOO-T)

Several insiders have been liquidating their portfolio positions. On July 13, director Michael Hanley sold 14,862 shares, trimming his portfolio's holdings to 26,000 shares. Earlier in the month, we reported that Mr. Hanley sold 5,500 shares at an average price per share around the $40.30 level on June 23.

Fellow board member Edward Philip sold 30,000 shares on July 12 and divested 10,000 shares from his portfolio on July 11. His remaining portfolio balance was 37,025 shares.

Lastly, Anne Le Breton, the senior vice-president of global human resources and health, safety, and security, exercised her options on July 10, and the same day, sold the corresponding number of shares (5,000) at an average price of $39 per share, taking her portfolio's holdings down to just 54 shares.

NovaGold Resources Inc. (NG-T)

In a relative small transaction, on July 17, director Gillyeard Leathley (the company's former chief operating officer) sold 7,000 shares at an average price of $5.6513 per share, trimming his portfolio's balance to 52,486 shares.

ProMetic Life Sciences Inc. (PLI-T)

On July 10, Louise Ménard, who sits on the board of directors, exercised her options, receiving 200,000 shares. The same day, she sold 82,202 shares at an average price of $1.5978 per share, trimming her portfolio's holdings to 373,110 shares.

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