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The Globe and Mail

How to trade Apple ahead of the iPhone 6 launch

The Apple logo is pictured inside the newly opened Omotesando Apple store at a shopping district in Tokyo June 26, 2014.

Yuya Shino/Reuters

Globe editors have posted this research report with permission of CMC Markets. This should not be construed as an endorsement of the report's recommendations. For more on The Globe's disclaimers please read here. The following is excerpted from the report:

In the last few years, the days leading up to and following major new product announcements has been an active time for Apple shares.

Anticipation of new technologies and speculation on the potential for success of new products from this development-driven company has attracted a lot of attention from the media, short-term traders and long-term investors.

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Apple's next big product announcement has been scheduled for Sept. 9 and has the potential to spark significant trading action and potential opportunities over the next several weeks.

Within this report, we discuss:

• The impact new product launches have had on the performance of Apple shares historically.

• How Apple is always under pressure to remain at the front of the pack having seen previous leaders stumble.

• The 'enter on the rumour, exit on the news' strategies traders have cultivated when trading Apple shares around a product launch.

•The current rally in their stock that suggests product launch optimism has already been priced in to the shares.

Read the full report here.

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Read other research reports here.

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