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Hudson's Bay Co.

Kevin Van Paassen/The Globe and Mail

StockReports+ is a Thomson Reuters service that helps investors pick equities by simplifying the process of evaluating stocks, finding new trading ideas, and understanding trends affecting markets and industries. Globe Unlimited subscribers get unlimited access to these reports from about 7,000 companies, which normally retail for $25 each.

Retailer Hudson's Bay Co. has slipped from a seven rating to a six rating with StockReports+, however it is still in line with its sector and most analysts have a "buy" rating on the stock. it's rating dipped one notch due to a decline in the company's relative valuation score, the report said. The stock has a one-year return of 66.8 per cent.

HBC though, falls behind competitors Canadian Tire Corp. and Rona Inc., both which have a 10 rating. Dollarama and Leon's Furniture also are ahead with a nine rating.

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StockReports+ gives HBC a neutral outlook due to "mixed earnings expectations and performance." A year ago the stock had a rating of eight. Earlier this month, HBC reported per share earnings of 84 cents per share, 17.3 per cent above the consensus of 72 cents. And in the past three months, the consensus price target for HBC has risen to $33.30, up nearly 28 per cent from $26.10.

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